Blog

January 22nd, 2015

socialmedia_Jan20_BIn today’s digital world, social media has become a vital tool that effectively helps accelerate business development and the relationship-building process between different organizations. And with solid communication being at the core of business development, let’s take a look at how social media can help drive partnering processes for the better.

In most cases, a business development manager already has an idea of the kind of company with which to partner. Their next step is to contact that company via a phone call or email. However, this can be an unreliable way to reach out, especially when your potential partner has never heard of you. Social media speeds up this process by identifying the best person to contact, as well as determining if you have any mutual connections.

Simply put, social media lets you understand the background of different companies and gives you an idea of the different players involved, before you even engage in a dialogue. With this in mind, let’s take a look at four ways you can utilize information available on social media to enhance your business development success.

  1. Social media is an extra pair of eyes Social media allows you to see first-hand what potential partners, competitors, and customers are doing, which is a major asset when it comes to your business development and performance. This can also reveal business-relationship possibilities or even warn where it is best to stay away. It’s crucial to position yourself and your company as industry experts by sharing mind-blowing content as well as highlighting recent successes.
  2. There’s no universal message in social media The way people behave and connect across different social media platforms varies, therefore it is important to adjust accordingly. For instance, you might use Twitter to promote ongoing marketing campaigns, share content, and direct customer service requests. You may use Facebook for larger marketing initiatives, such as showcasing a company’s culture and resources. It’s important to remember that there’s no universal rule to utilizing social media and that it is beneficial to be flexible. Think about what your individual goals are and work out which social media platform is the best avenue to explore.
  3. Leverage employee relationships If you’re looking to connect with an individual in a specific company, make it a habit to check and see if anyone in your company has a pre-existing relationship with that person. Social media channels like Facebook and LinkedIn make it fairly easy to spot mutual connections, so it is a good idea to get into the habit of checking. Whether you ask your colleague to help make an introduction or to arrange a meeting, a mutual connection gives you the competitive edge in effective business development.
  4. Use social media as a touchpoint Social media is not only essential to business development, but also complements other more traditional practices, such as when you’ve sent an email or voicemail to a business prospect that has gone unanswered. It’s understandable that people get so busy they can delay, forget or pass over an inquiry, but instead of passively waiting for a reply, why not make it standard practice to follow up separately via LinkedIn or other social media platforms? This way you can build additional opportunities with potential partners, increase the likelihood of a response, and even forge a future business relationship.
The fundamentals of business development are strong relationships with a partner or companies with a good reputation, who will have a positive impact on your business, such as marketing an initiative collaboratively. Social media can get this whole process started, so the next time you’re looking to contact a business prospect or potential partner, start by visiting their social media channels to get the heads up to help you in your quest.

Looking to learn more about the benefits of social media in business? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
January 13th, 2015

iPad_Jan12_BSince the arrival of the iPad back in 2010, businesses have been able to stay connected and easily work on-the-go like never before. Still, many people are constantly looking to increase their iPad’s versatility through different applications available in the App Store. And now, thanks to Duet Display, you can effortlessly turn your iPad into your second Mac screen!

Duet Display, developed by a former Apple engineer, Rahul Dewan, will turn your iPad into an external screen for your Mac, and does so using a cable that you already use to charge and sync your iPad. To be precise, it’s actually two apps — one for your iOS device and a companion app for your Mac that lets it recognize an iPad or iPhone as a second screen.

How does Duet Display work?

  1. Download Duet Display from the Apple Store for $14.99
  2. Install Duet Display for OS X
  3. Duet Display will add a little settings icon to the right side of your menu bar and requires a password when you’re installing it on your Mac. This is because the app needs to install display drivers.
  4. Open the Duet Display app on your iPad and plug it into your Mac with a lightning cable (or a 30-pin cable if you’ve got an older iPad that’s still supported).
  5. Now you can enjoy working with two screens!
Because your iPad is plugged in, you won’t have to worry about your iPad’s battery. And while you’re using Duet Display on the iPad, you’ll still get your regular iOS notifications. You can also set your computer to use all the pixels on your iPad’s Retina display (2,048x1,536 pixel resolution), or you can set your iPad to regular resolution too. Duet Display works with all Macs running on OS X Yosemite and any iPads or iPhones running iOS 5.1.1 or above, meaning it will work with your old iPad. The only downside is you can only connect a single iOS device for now.

The growing number of applications in the App Store means there are often new ways to make use of your iPad being introduced. Looking to learn more about the iPad and its capabilities? Contact us and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic iPad
December 30th, 2014

BCP_Dec23_BWith a Disaster Recovery Plan and Business Continuity Plan, businesses need to ensure that a proper data and system backup solution is in place. There are many different ways to implement a backup solution, with one of the most common being online or cloud-based backup. While these systems are popular, there is still confusion over what exactly it is.

What exactly is online backup?

In a wide sense, online backup is a backup system where your files, folders, and even systems, are backed up to an offsite storage server over your Internet connection. Tech experts also refer to this service as remote or cloud-based backup.

When you back up your files and systems to an online solution, your files are stored off site, usually in redundant data centers. This means that should something happen to your files you can access the system via another computer and restore your backups onto that computer, as long as you have an Internet connection.

For many companies, this is arguably the most efficient form of backup, not because of the backup method itself, but because of the fact that your backups are stored remotely The chance your data will be accessible if your business faces disaster increase, as data can be recovered quicker than most other systems.

How do online backups work

Like most other technical systems out there, there are numerous varieties of online backups. Some of the most effective are image-based, which take a snapshot of a computer or server at a specific time and then upload this to the remote backup servers. This snapshot contains the whole system as it is and can be easily recovered.

Other solutions can be automated to back up specific files and folders, and run through a Web-based interface that can execute a backup from almost anywhere. Beyond this, many systems can be managed by a company like us. We can implement a system that works best for your company and your data, and then manage it so that your data will always be available when you need it. Should something go wrong, we can even help you recover your systems.

4 Benefits of online backup

Companies that implement an online-based backup have been able to realize the following benefits:
  1. Decreased recovery time - Because your data is stored online, as long as you have an Internet connection you can begin recovery at the click of a button; there is no having to go find your backup, then figure out how to recover it. Most companies see a generally reduced backup recovery time when they implement an online system.
  2. Increased backup reliability - Over time, physical systems break and need to be replaced, and this can happen at any time. Because online systems are managed by other companies, whose main job is to ensure backups are always available, you see increased reliability with these systems.
  3. Decreased costs - Physical backup systems can be costly, especially if you have a large number of systems or a large amount of data to back up. Many online providers charge a flat monthly fee that often works out to be less costly than other solutions. Beyond this, you don't need to invest in physical backup solutions and the storage space to house and maintain these. As a result you should see lower costs.
  4. Increased data availability - As long as you have an Internet connection, your data will be available. This means you don't have to worry about your offsite physical data being okay, if you have a problem or disaster strikes on your premises. With online services data is available when you need it.
If you would like to learn more about online backup, contact us today and let us reveal just how dynamic and effective our solutions can be. Don't wait until you have to face a backup issue to back up your vital data!
Published with permission from TechAdvisory.org. Source.

December 23rd, 2014

androidphone_Dec22_BAndroid 5.0 is out and an increasing number of devices are being upgraded to it. This version of Android introduces a number of changes, including a new look and tweak to the way open and recent apps are handled (a feature called Overview). While Overview is great, there have been some grumblings over the way it handles Chrome, and more specifically open tabs in Chrome.

A brief look at Overview in Android 5.0

Android 5.0 brings about a useful change to the way Android handles multitasking. On older versions, you have the "Recent apps" feature which is accessed by pressing the square button (usually at the bottom-right of the screen) or tapping on the home button twice. When opened, you usually see a list of recent apps listed either with small snapshots or as a live list showing content.

In Android 5.0, the recent apps list has been changed to Overview which now displays open apps in cards, much like Google Now cards. You scroll through the cards to see your apps and swipe them away to close them.

How Overview works with Chrome

While the new multitask view is a great, and certainly attractive, way to see your open or recent apps, one niggling issue for some users is that each tab in Chrome is given its own card. If you are like most users and have linked your desktop browser with your phone so that tabs open in the browser show up on Chrome on your device, you will likely see a large number of cards pop up in Overview.

If you are trying to find an app, scrolling through these cards can be annoying. Luckily, there is a way to turn this feature off and set it so that Chrome itself is assigned only one card.

How to disable individual Chrome tabs in Overview

To disable individual cards for each tab:
  1. Open Chrome on your Android device.
  2. Press the three vertical dots at the top-right of the screen.
  3. Select Settings.
  4. Tap Merge tabs and apps.
  5. Slide the radio at the top right to the left (Off).
  6. Press OK in the pop-up window.
Chrome will reload with tabs being contained within the app itself. The number of open tabs will be displayed at the top-right of the window with a number inside a small box. Tapping on this number will display your existing tabs.

If you are looking to learn more about Android and how you can use it in your business, contact us today.

Published with permission from TechAdvisory.org. Source.

December 22nd, 2014

windowsphone_Dec18_BThe Windows Phone, while certainly less popular than other systems, is a viable solution for many businesses, especially those using Microsoft solutions. Like many other systems however, new devices all have the same name which can make it difficult to distinguish between them and manage. One way around this is to rename each device, and here's how.

How to see the name of your Windows Phone

Before we look into changing the name of your Windows Phone, you might want to know how to locate the present name of your phone. To do this:
  1. Open the Settings app on your device.
  2. Tap on System.
  3. Select About.
In the screen that opens you should see useful device information like the name of your phone, model, version number, etc. By default, your device's name will be Windows Phone.

Changing the name of your Windows Phone

To change the name of your phone plug it into your computer, which needs to have the Windows Phone app for desktops installed. This app can be found here. If you have already synced your phone with your computer, then you should have this app installed already. To change the name of your device:
  1. Plug your phone into your computer using a USB cord.
  2. Open the Windows Phone app via your desktop. With some systems this will open automatically.
  3. Click on Settings followed by Preferences.
  4. Scroll down to the section that says Name Your Phone and click.
  5. Input the new name of your phone.
When you plug the device into your computer from now on, the name should be different. The same goes for when you turn on BlueTooth - the phone's name will become the name of the network.

Another way to change your phone's name

There is another way to change the name of your device, if for example you don't have the Windows Phone app installed on your computer. To do this:
  1. Plug your phone into your computer via a USB cable.
  2. Open File Explorer on your computer. The easiest way to do this is to open any folder on your desktop.
  3. Click on Computer which should be in the left-hand vertical bar.
  4. Right-click on your phone. It should show a phone icon and the name of your phone (Windows Phone by default).
  5. Select Rename.
  6. Type in a new name for your device.
If you would like to learn more about using the Windows Phone in your office, contact us today to see how we can help.
Published with permission from TechAdvisory.org. Source.

December 18th, 2014

SocialMedia_Dec15_BSocial media has come to play a large part in the content marketing campaigns of many businesses. While creating a solid presence can be beneficial for businesses, owners often struggle to get their content shared. There are many reasons why, but here are four main ones that you should be aware of and what you can do about them.

1. The vast majority of people are hesitant to share content

According to a study conducted by Carnegie Mellon University and Facebook over a 17 day period, approximately 15.3 billion comments and posts were written but were then deleted and not posted on Facebook alone.

While the reasons will have been varied, the numbers highlight that the vast majority of users are sensitive to what they post on Facebook, and most most likely other networks as well. What does this mean for businesses? Well, you need to ensure that the content you are posting offers value to not only your audience, but their audience as well.

Think about when you have shared content on any network. You probably didn't do so 100% for yourself, but instead shared the content or created a post so your audience would interact with it, or possibly get something out of it. Think of this as the "hmm, that's interesting, other people will like it too, so I'll post it" mentality. By sharing content others enjoy or respond to you get the benefit of increased recognition.

If you can create content that gets people to think this way, there is an increased chance that they will share it.

2. Facebook users want to be seen in a positive light

According to a study carried out by INC. 80% of respondents share content because it shows that they are being a good friend to those they care about. People use social media to foster good relationships and connect with those they care about. And if somebody regards your posts as potentially able to tarnish their image on social media, they won't share it.

Businesses looking to capitalize on this need to try to create content and campaigns that help users better relate to one another. Combine this with the above example of creating interesting-to-share content and you will be more likely to see an increase in shares.

3. Content doesn't fit our salient identities

Because social media has become an extension of society, many experts apply common social science principles to it. The most commonly applied theory is of the five identities (relational, personal, social, superficial, and collective) that determine how people behave in a certain situation.

If you are posting content that doesn't fit with an an individual's current identity then it's not going to be shared. So, how can businesses capitalize on these changing identifies? One effective way is to get to know your main target audience; how they act and react to certain social cues, and then create content to fit with this behavior.

For example, if your target group for posts is parents, then using language and content that triggers parental instincts could increase shares as parents associate better with it.

You might want to widen your focus too and try developing content that capitalizes on different identities, tracking what works best.

4. Content doesn't mesh with a user's values and goals

The same INC. study found that after being a good friend, 63% of users surveyed noted that they were more likely to share content that reflected their goals, values, and dreams.

How can a business capitalize on this? The best way is to get to know your audience. Look at their posting and sharing habits and the type of content they share on a regular basis. This may change over time, but you will see patterns evolve for different groups. If you can develop and post content that reflects these main goals and values then you are more likely to see your content being shared. Try different approaches and keep in mind who you are developing content for.

If you are looking to learn more about social media, contact us today to see how our systems can help you integrate it with your business success.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
December 11th, 2014

BusinessValue_Dec11_BThe start of a new year can be a stressful time for all. Businesses are usually tied up planning for the rest of the year. This often means looking for new, yet affordable, business systems that can make tasks and business operations easier. To help, here are five free or affordable business systems that could be a real help to your business.

1. Canva

If you are a business owner, chances are that you aren’t the world’s best graphic designer, unless you run a graphics company of course! In order to design graphics, icons, flyers, and even posters you need specific graphics software. This can be expensive and the software is not going to be easy to use for design novices. You may even need an in-house graphic designer. This is where Canva comes in.

Canva is an online app that allows users to quickly and easily create professional looking graphics using drag and drop functionality and a wealth of free, or affordable, stock images. In other words, you can create designs in a short amount of time.

The service itself is free, but some images do need to be purchased.

2. FreshBooks

Most business owners are not certified accountants either, and even if you understand the basics of accounting and tracking of finances, the money side of your business is often a full time or at least a specialized job. If not handled correctly, this could spell disaster for your business. One solution is cloud-based FreshBooks.

FreshBooks is accounting software that allows you to invoice clients, track payments, accept payments, track expenses, and access financial reports at the click of a button. Beyond this, you can connect FreshBooks with your payroll services to ensure that your employees are paid on time.

The platform offers a free plan that allows you to track and manage one client, while paid subscriptions start at USD 19.95 a month.

3. Hootsuite

Many businesses have a presence on more than one social media network. While this is a great way to reach out to the highest number of customers, it can be a chore to manage and maintain a presence on all of these networks all of the time. Hootsuite is specifically aimed at this task.

Hootsuite is a tool that allows you to manage your social media accounts from one platform. Using Hootsuite you can schedule posts, set up streams, establish keyword tracking, and track engagement. It really is a one-stop-shop for all of your social media platforms.

Hootsuite offers a free subscription which allows you to manage three social media profiles, while a business subscription starts at USD 8.99 and allows you to track up to 50 profiles and gives you access to more advanced analytics and features.

4. Podio

Managing projects and ensuring that all employees are aware of what they should be doing, and what others are doing, can be one of the toughest tasks for any business owner. Sure, spreadsheets and communication work to a point, but there is always room for error and of course improvement, which is what Podio provides.

Podio is a project management app that allows you to easily manage projects, tasks, deadlines, and even files. Using an intuitive dashboard that all users have access to, employees and managers can easily see who is doing what, as well as what needs to be done and what has already been done.

Podio is free with limited features for five users and costs USD 9 per user, per month for the full subscription plan.

5. CoSchedule

If you have a blog, either on WordPress or hosted by WordPress, sharing the articles you post on your social media profiles is a great way to increase content reach and interaction. However, it can be time consuming to actually create posts on each different platform, unless you use CoSchedule.

With CoSchedule you can write your social media posts for a blog article and schedule them to be posted once the article goes live. Think of it as automating the sharing of your blog articles. This will save you time, while making it easier to manage your content, largely because the calendar included in CoSchedule is easy to work with and gives you a good view of your content.

CoSchedule is USD 10 per month, per blog.

If you are looking for more affordable ways to improve your business operations, contact us today to see what boost we can offer you at a price you can afford in 2015.

Published with permission from TechAdvisory.org. Source.

December 10th, 2014

iPhone_Dec08_BThe iPhone has become an essential tool for small to medium business owners. While there are a ton of useful features and apps that make business and communication easier, there needs to come a time when we simply take a break from all the calls and notifications. That's where the Do Not Disturb feature comes in, which runs on all iOS 8 devices.

What is Do Not Disturb?

Do Not Disturb is a handy iOS 8 feature that when enabled, silences all notifications, calls, and alerts that you usually get coming through when the device is locked. You can either turn it on and off manually, or schedule a time for when it is to be activated. If your device is unlocked, e.g., you are using it, notifications will usually still trigger.

Turning Do Not Disturb on

To turn this feature on simply:
  1. Slide up from any screen on the device to open the Control Center.
  2. Tap on the crescent moon icon at the top of the Control Center.
This will turn on the Do Not Disturb feature. You should see a crescent moon icon appear in the menu bar at the top of your device's screen indicating the feature is activated. To turn it off, open the Control Center and tap the crescent moon icon again so that it disappears from your screen.

Setting a Do Not Disturb schedule

If you would like to schedule a time where your device automatically puts itself into Do Not Disturb mode, simply:
  1. Open the Settings app on your iPhone.
  2. Tap on Do Not Disturb.
  3. Slide the radio beside Scheduled to On (green).
  4. Set a time to enable this feature.
As with the manual triggering of this feature, you will see a crescent moon icon in the top menu bar of your device when it is active.

Changing feature settings

If you tap on Settings and then select Do Not Disturb you will also be able to tinker with the settings related to this feature. The options you will see include:
  • Manual - Allows this feature to be manually enacted via the Control Center.
  • Scheduled - Schedule a time when this feature will be automatically enacted.
  • Allow Calls From - Pick which contacts to allow calls and notifications from so that these sound even when Do Not Disturb is active.
  • Repeated Calls - Set whether multiple calls in a short amount of time will ring when the feature is active. If enabled, two calls from the same person in less than three minutes will cause the device to ring.
If you would like to learn more about using the iPhone for business, please contact us today to see what difference we can bring to your business.
Published with permission from TechAdvisory.org. Source.

Topic iPhone
December 9th, 2014

Facebook_Dec08_BSocial networks have become a large part of modern communications and it is not uncommon for users to log onto sites on a daily basis. Networks like Facebook are so popular that some business owners and managers are concerned about how much valuable work time is spent on the site. In response, the social media giant is aiming to turn around this negative feeling from employers with a new social network aimed at businesses and potentially called Facebook at Work.

What is Facebook at Work?

Last November, Facebook announced that they are developing a new social network which may be called Facebook at Work. As you can guess by the clue in the title, this is going to be a business-oriented venture that will bring the popular social network, or elements of it, to the workplace.

For many businesses, this popular social network is not really a part of every business operation. Sure, marketing and sales may use this platform, and others, as a way to reach out and connect with customers, but few organizations are known to use Facebook internally as a communication and social network for employees.

Those who do use the network in the office often use their personal accounts and have noted that they would like an easy way to separate work from personal life, while still remaining on the network. Many businesses would also prefer that employees didn’t bring their personal lives and Facebook accounts to the office because this can lead to breaches in privacy and even important data being compromised, especially if a personal account is hacked.

The best way to think of this new platform is that it is Facebook strictly for work. While it is still in the development stages, some interesting details have emerged. There is no official name for the network, thus far, but sources at Facebook have noted that the codename for the product is Facebook@Work.

What Facebook@Work will look like

From what we can tell, the network will look and work much the same as the existing version of Facebook. Users will be able to create profiles, join groups, post on each other’s News Feeds, and even send messages using the popular Facebook Messenger. Where it will differ is that it will have collaborative tools that allow users to share and work on the same documents.

This network will be completely separate from the personal Facebook site, with users having a different password and username. Information between a personal and work account will not be shared either. This should make the network more secure, or at least minimize the use of personal accounts for work-related tasks.

What we don’t know

We do know that Facebook@Work, or Facebook at Work, is currently being developed by a London-based branch of Facebook who seem to be also acting as the main testers. However, we are unsure at this time if the network is being developed strictly as an internal network, which will be used only within a company, or if it will be more like LinkedIn, where it will allow you to connect with similar professionals.

Interestingly enough, Facebook has been using its own network and various groups as a major part of their own internal communication tools amongst departments. For example, when an employee joins a new department they are added to a secure group and group chat where updates are posted, questions are asked, and work is supposedly assigned and agreed upon. It could be that the company is developing something along these lines for external release too.

We don’t know exactly when this network will be introduced, but you can be sure that it will be debuted sometime this year. If your business uses social platforms, or is looking to integrate social media in the near future, this business-oriented social media platform could be worth keeping your eyes on.

Stay tuned as we will be covering this further in the future. Meanwhile, if you have any questions about how best to utilize Facebook in the office please contact us today.

Published with permission from TechAdvisory.org. Source.
December 3rd, 2014

iPad_Dec2_BThis year, as in recent years, one of the hottest gifts for the holiday season is the iPad. If you receive a brand new iPad for the first time then that is truly an awesome present, but you may already have one. If you do, then you may not be able to install apps on your new device at first because your iTunes account already has other devices linked to it. This means you will need to deauthorize a device before you authorize your new one, and here's how you can do that.

First, understand what authorizing your device is

When people and Apple experts talk about "authorizing your device", what they really mean is linking it with iTunes and the account you use for this on your computer. Once you do this, you can download already-purchased media and apps onto a new device without having to pay for the content again.

The way iTunes works is that there is usually a limit on how many devices you can download apps and media onto at the same time. Any purchases can be installed on 10 devices or five computers via iTunes at the same time. If, for example, you have an existing iPad for which you have already purchased apps via iTunes, and you receive a new device, you will need to authorize the existing iPad before you are able to download apps onto this new one.

If you have more than 10 devices or five computers authorized and want to add another, you will need to first deauthorize one device. Similarly, if you are giving an iPad away, it is a good idea to make sure it is deauthorized before you give it away or the new user may have access to your iTunes account.

Second, how do you deauthorize an existing device?

This process is actually fairly easy, but you will need to do it from the PC or Mac you use to sync your iPad with iTunes. To do this:
  1. Launch iTunes on a computer that it is installed on and log into the account you use to purchase apps for your devices.
  2. Click on your name. This is located at the top-right of the window. If you see Sign In, click that and log into the account you use on your iPad.
  3. Select Account info from the drop-down menu.
  4. Enter the password for your account.
  5. Scroll down and click on Manage Devices which is under iTunes in the Cloud.
  6. Click Remove beside the device you would like to deauthorize.
  7. Press Done.
When you do this, the apps you've paid for should either be deleted automatically from the device, or become inaccessible the next time the device syncs with iCloud (which is responsible for linking devices in iTunes).

How do you authorize your new device?

If you receive a new device this holiday season, authorizing it is as simple as logging into your Apple account using the username and password you have used in the past to purchase apps and media.

Once this is done, go into the App Store on your new device, log in, if you haven't already done so, and tap on Purchased. You should be taken to a list of all apps and media that you have purchased and which are still available on the App Store. Tapping on any of the apps and then hitting Download will install the selected app on your new device. If you are above the limit of devices on your account, you will see an error message telling you there are too many devices with the app installed. You will then need to deauthorize an older device before proceeding.

If you would like to learn more about your new iPad, or how Apple products can be used in your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic iPad