Blog

June 3rd, 2014

SocialMedia_June02_BWhile many of us have a profile on at least one social media site and likely have for a handful of years now, we are seeing businesses joining these platforms in an ever increasing number. Many business owners create a corporate profile in order to interact with customers and conduct marketing. One of the more popular ways to market your business through social media is through social PPC.

Define social PPC

Businesses who advertise through social media have a number of ways they can get their ads and content seen on this platform. The most popular is based on one of the Internet's oldest marketing schemes: Pay-per-Click, or PPC.

In a broad sense, PPC is the act of paying an advertiser or website to place ads at strategic locations. Placing these ads is usually free, or comes with a nominal fee, but when a user clicks on the ad and goes to the destination site, the owner of the ad pays the advertiser or site a small fee.

In relation to social media, social PPC is simply ads which are placed on the social networks. For example, you can pay Facebook to place an ad on the right-hand bar of certain user's News Feeds. If they click on the ad, Facebook will then charge you a set amount for that click.

Where social PPC differs from other types of PPC, more specifically search PPC - paying search engines to display your ads - is that it is more display oriented. With search PPC, you pay the engine to show your ad when specific search keywords are entered. With social PPC, you pay the site to display your ad regardless of what the user is looking at.

3 Common misconceptions about social PPC

While this process is becoming more popular with businesses, especially those who have integrated social media into their marketing plans, there are some common misconceptions that seem to be floating around.

1. Starting small is the way to go

As with most strategies in business, when starting something new you often want to test the waters before jumping in full scale. Many companies who are trying social PPC for the first time will often start with one or two campaigns running at the same time. While this may work for small businesses with an unproven profile, those with an established profile and marketing strategy may want to try running 3-5 campaigns at the same time.

The reason for this strategy is that it can help spread out the overall views, along with enhancing the quality of information and results. For example, you can easily compare and establish what is working when you have more than two alternatives to compare.

2. You need to be active on the services you target

Despite what some people in charge of marketing believe, you don't need to be active on a social network in order to be able to use social PPC features. Many networks, like Twitter, simply require that you have an account in order to be able to use the ad features.

If you do want to use the ad features of different social networks, you should be sure to at least have a fully completed profile. This includes address, name, location, and business info. Of course, if you want to enhance the success of your initiative, an active profile will help but it is not necessary.

The best example of this is if you want to use the promoted post feature in Facebook. You will need to have content in order to actually use this feature successfully and the more content and followers you have, the higher the chances of what you promote being seen.

3. You MUST be using Facebook Ads

Facebook is the most popular social media platform, and many businesses already have a Facebook Page. But many feel that in order to maximize the potential of their Page, they need to be advertising using Facebook Ads.

Sure, it can help to use this service, but it isn't the only one out there. You do have other options, including different platforms such as LinkedIn and Twitter. To really get the most out of a social PPC campaign you should try different platforms anyway. For example, if you want to target other business customers try using LinkedIn, which is where this target group may be more likely to be found than through Facebook.

Looking to learn more about social PPC or using social media in your company? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 29th, 2014

BusinessValue_May26_BAs a business owner, or manager, you probably have a social media profile and create content for it. One of the most common types of content is blog articles, and yet some companies have problems actually getting their content shared. If you post articles to bring in new customers and interact with existing ones, then you need to know how you can enhance the chances that your articles are shared.

The key to getting your content shared

There are countless blog posts on how to create content that is shareable. And to create content that will be shared by users on social media and other platforms you need to know why content gets shared in the first place.

In order to help, we scoured the Internet and found a great article over at OK Dork, which was written by the content masters at BuzzSumo. This article listed things you can do to increase the shareability of the content you produce. While it is quite a long article, we found there were some great tips worth talking about here. In order to make things a little easier, we have split this article into two parts. Here are the first five tips you can leverage to increase the reach of your content, and more specifically the blog articles you create:

Create longer content

Take a look at what people share on their social media profiles and there is little doubt that the vast majority of content is short, and can range from often photos and videos of funny cats to memes. But look at the articles that are shared and you will often find that the most popular ones are actually longer, or long-form as they are referred to by content experts.

The main reason for this is because there are fewer long-form article creators out there, and there is a demand for higher quality, well researched and well-written articles. Sharing this type of content generally adds some depth to a posting which can create a more involved and sustained dialogue.

You might want to mix it up to increase shareability by creating some articles which follow this longer style approach. You could try writing shorter articles on a regular basis, for example, with a 2000 word article say once a month.

People like images

Think about the last time you read an article in the newspaper without an image, or even saw a link on social media without an image. Did you remember the content, or did you even click on the link? Many people wouldn't. So, if you want your content to be shared on social media add some visuals.

With longer content visuals not only serve to draw the eyes of the reader and break up content to keep the reader engaged. For shorter pieces, an image can attract initial attention and give the reader some an idea about what the subject of the content is.

The key here is to include visuals with every piece of content. Make sure that the image relates to the content and is interesting enough to capture attention, enough that users will want to share what they see and read.

Even Twitter users like images

Although Twitter is largely based on text posts visual content tends to be shared more by users of this platform.

As per the point above, try to have a visual with every piece of content. If you are an avid Twitter user, try coming up with titles or overviews that are 100 characters or less. This will leave room for a link on Twitter to the content. If social media users likes the content, and there is an image too, chances are higher that they will share it via Twitter.

Using certain emotions really helps

If you want people to share your content, you need to write articles that evoke emotion. The three most successful, when it comes to sharing, are:
  • Awe
  • Laughter
  • Amusement
If your article inspires one of these three emotions, you have a drastically higher chance of the content being shared. Generally speaking, if content makes someone laugh or think about an issue then are more likely to share what resonates with them.

The other emotion to capitalize on is selfishness. Take a look at your Facebook News Feed and we guarantee that you will see a ton of quizzes shared by people. These quizzes are usually something like "What TV character would you be?, or "What's your dream job?", etc. While entertaining, these quizzes appeal to our more narcissistic sides. They provide little to no value to your followers, but they can be fun and help social media users establish an identity which they can compare with others trying out the same 'test'.

You can also try to create articles that challenge normal assumptions or are opinion pieces on relevant hot-button issues. The spark of debate that the content ignites is sure to attract interaction with comments and sharing, and you can also keep interest going via social media.

Users love infographics and lists

When writing your articles, you have a wide variety of ways you can format your content. Most people will agree that your articles, regardless of length, need to be broken down into easy to read sections, especially if you want to keep mobile users reading. There are a number of ways you can do this, but the two most popular are through infographics and lists.

What this tells us is that readers generally prefer content that can:

  • Display a large amount of information in a clean, easy to read, and visual format i.e., infographics.
  • Are scannable.Take for example list articles. You can format these to be highly scannable, yet still include all the essential information.
  • Tell us what to expect. We like to know what an article is about before we read it.
If you are writing longer articles that contain a large amount of information try creating an infographic, and summarizing the most important parts in a list.

Next month we will reveal five more tips to enhance content sharing. In the mean time, if you have any questions about creating effective content or on social media, contact us today.

Published with permission from TechAdvisory.org. Source.

May 28th, 2014

iPhone_May26_BThe smartphone is one of the most desired must-haves in business. And because of the desire or need to be able to access certain features, many users choose the iPhone because it is user-friendly and has a lot to offer. Whatever device you use, a basic requirements has to be the ability to go online. However, yet there is one way that devices can connect which many users do not know about, and that's tethering.

Tethering defined

Tethering, mobile devices is the act of connecting your phone to another phone or another device, so that the Internet or data connection can be shared. Your iPhone can either share its data connection with another device, or have that device share its connection with your phone, allowing you to go online.

USB connection

A USB connection allows you to connect directly to your laptop without draining your phone's battery. It is a way to connect securely and browse Web pages faster than other types of. However, It can drain your laptop’s battery since this connection instantly charges your iPhone.

USB also minimizes movement and device connection since you are plugged into your laptop and the wire won’t let you go anywhere too far. Be sure to bring your laptop’s charger and that you leave your phone somewhere safe should you need to step away from your computer. Tethering your device via USB connection promises a fast and secure connection.

Bluetooth connection

Bluetooth connection receives the slowest signal from an Internet modem by far. On the other hand, the wireless connection allows users to move freely and preserve battery life longer than with WiFi connection. The trade off here is better battery life at the expense of slower Internet speeds.

If you forgot your USB cable and can’t seem to connect through WiFi, then your last resort would be to connect through Bluetooth to connect to the Web, which is better than having no connection at all.

WiFi connection

Wireless LAN connection can be best set up through WiFi because it receives data speed far faster than Bluetooth. This ensures a faster connection and maximum mobility as the wireless connection enables you to move freely within the signal range.

The down side of WiFi, though, is its ability to empty your battery in the shortest time. This type of tethering can drain your battery faster than any other, so make sure that when you use your WiFi to connect to a hotspot, you are either fully charged or you bring your charger with you.

The ability to connect anywhere using another device can make your online life easier and more convenient. Through this, you can check important Web updates such as email, online documents, and access other Web data without having to pay through data plans.

Whichever option you choose in getting your device connected, what’s certain is the value you’ll get from it will outweigh its cost. Maximize your phone’s capabilities through tethering and say goodbye to your life offline.

Published with permission from TechAdvisory.org. Source.

Topic iPhone
May 28th, 2014

iPhone_May26_BThe smartphone is one of the most desired must-haves in business. And because of the desire or need to be able to access certain features, many users choose the iPhone because it is user-friendly and has a lot to offer. Whatever device you use, a basic requirements has to be the ability to go online. However, yet there is one way that devices can connect which many users do not know about, and that's tethering.

Tethering defined

Tethering, mobile devices is the act of connecting your phone to another phone or another device, so that the Internet or data connection can be shared. Your iPhone can either share its data connection with another device, or have that device share its connection with your phone, allowing you to go online.

USB connection

A USB connection allows you to connect directly to your laptop without draining your phone's battery. It is a way to connect securely and browse Web pages faster than other types of. However, It can drain your laptop’s battery since this connection instantly charges your iPhone.

USB also minimizes movement and device connection since you are plugged into your laptop and the wire won’t let you go anywhere too far. Be sure to bring your laptop’s charger and that you leave your phone somewhere safe should you need to step away from your computer. Tethering your device via USB connection promises a fast and secure connection.

Bluetooth connection

Bluetooth connection receives the slowest signal from an Internet modem by far. On the other hand, the wireless connection allows users to move freely and preserve battery life longer than with WiFi connection. The trade off here is better battery life at the expense of slower Internet speeds.

If you forgot your USB cable and can’t seem to connect through WiFi, then your last resort would be to connect through Bluetooth to connect to the Web, which is better than having no connection at all.

WiFi connection

Wireless LAN connection can be best set up through WiFi because it receives data speed far faster than Bluetooth. This ensures a faster connection and maximum mobility as the wireless connection enables you to move freely within the signal range.

The down side of WiFi, though, is its ability to empty your battery in the shortest time. This type of tethering can drain your battery faster than any other, so make sure that when you use your WiFi to connect to a hotspot, you are either fully charged or you bring your charger with you.

The ability to connect anywhere using another device can make your online life easier and more convenient. Through this, you can check important Web updates such as email, online documents, and access other Web data without having to pay through data plans.

Whichever option you choose in getting your device connected, what’s certain is the value you’ll get from it will outweigh its cost. Maximize your phone’s capabilities through tethering and say goodbye to your life offline.

Published with permission from TechAdvisory.org. Source.

Topic iPhone
May 27th, 2014

Facebook_May26_BIf you have a Facebook account, you are likely well aware that the company loves change, implementing it on a never ending basis. For businesses who incorporate social media into their company strategy, it's important that any differences are noted. It seems like almost every week they have tweaked some function or introduced a new feature. One of the latest changes is to your News Feed, and you may not even know it has been implemented.

About the content displayed on your News Feed

The average number of friends a user has on Facebook, and the content they post, is increasing. This makes it difficult to actually see all of the news and posts on your News Feed, which can pose problems for businesses who want and need to keep track.

In order to make viewing content easier, Facebook introduced two views:

  • Top News
  • Most Recent
These two views can drastically change the content you see on your News Feed, and the order it is displayed in. In recent months, the company has changed the default view to Top News for all users. This has created some confusion though, especially for those who want to view everything posted.

Here is an overview of the two Facebook views:

The Top News view

This view is an aggregate of the most popular content posted by your friends and the Pages you follow. If you log out of Facebook and come back after a while, this will be updated to show which posts have gained a lot of attention since you have been gone.

These posts might include a funny video that has received a lot of comments, or even a post from another Page that has gone viral. Now, unless you change it, this is your new default view when you log into Facebook.

To determine what to show in this view, Facebook uses an algorithm which factors in what content is being interacted with and how many people are interacting with it. It then displays this content as being the most relevant and what it decides you are more likely to find interesting. However, this view does not show content chronologically.

For businesses this view option can be really useful. If you have posted content that has been interacted with then there is a better chance that it will be seen by other users through this default view.

The Most Recent view

As the name suggest, this view is of the most recent posts on your News Feed. Posts are presented chronologically with updates from all of your friends and Pages.

This view is a great way to track everything people are posting so that you don't miss those posts which wouldn't be included high up in the Top News view. For businesses, this allows a valuable insight into what people like and don't like at any given moment, and to be able to respond to interactions which are important but haven't necessarily become popular. It could be that by seeing these posts and coming back with a reaction that you then create a flurry of interest which would then be seen in the Top News view.

How to switch between them

Looking to switch between views on your News Feed? You can easily do so by:
  1. Logging into your Facebook account.
  2. Pressing News Feed on the menu on the left-hand side of the page.
  3. Clicking the gray arrow beside News Feed and selecting either Top Stories or Most Recent. This will switch your News Feed view to the one you select.
If you are looking to learn more about Facebook in your business, contact us today to see how we can help.
Published with permission from TechAdvisory.org. Source.

May 23rd, 2014

iPad_May19_BFor over a decade Safari has been the default browser on all Apple systems. Many iPad users have seen no reason to change browsers either, since Safari has many great features to offer. One such feature is the Favorites Bar, which needs to be activated to use. Once you have done this you can get so much more out of your browser.

While loading pages using Safari may happen in a blink of an eye, typing and retyping url addresses can be a hassle. Safari’s bookmarking toolbar, known as Favorites Bar, is one way to save your favorite Web addresses for future browsing. However, this is often hidden with the default setting.

By enabling the Favorites Bar on your device, you can create a handy tool to hold all your saved Web pages for future reference. You can access these files in a single click and make browsing frequently visited sites quicker and easier. Here are some steps and guidelines to assist you in using iPad’s Favorites Bar.

Show the Favorites Bar in your browser

To show your favorite pages on your Web browser, go to your device’s Settings menu and look for Safari. You’ll then see a number of options at the right side of your display. In the General Options, tap the Show Favorites Bar so that the switch turns green, indicating its activation.

Once this is enabled, you can then head back to Safari and browse as you save and edit the most important pages on your browser. These pages will be lined up below your address bar for easy access.

Add a bookmark

Add a page to your list of favorites by clicking the Share button at the left side of the address bar for that page. The dialog box will show several options, so tap Bookmark and input specific details before you hit Save.

Edit and delete saved pages

Your saved sites might be good for a long time to come or just in the short-term. When a site becomes redundant or you want to demote it, you can delete this from your bookmarks folder or place it at the bottom of your list, below more important and more frequently used sites.

To be able to do this, go to the Bookmarks button at the right of your address bar and tap on Favorites from the dropdown list. The sites you have saved will be shown. Tap Edit at the bottom right of the dialog box. You will then see a circular red button at the left side of your list while on the right side will be an arrow and a set of multiple horizontal lines at the far right.

You can delete the pages by tapping the red minus button at the left side or rearrange them by pressing the horizontal lines and dragging the pages where you prefer them to be. Tap the arrow to edit site information such as title, link, and location.

The Safari Favorites Bar can help you navigate and get to your most visited sites more easily and efficiently and being so easy to set up there really is no reason not to utilize this feature. For businesses, getting quickly to sites that are used all the time increases productivity and efficiency.

If you are looking to learn more about the iPad and how you can use it in your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic iPad
May 22nd, 2014

BI_May19_BIn business, it would be great if we could tell what the future holds. And although we can't predict 100% for sure what will happen, businesses do have a set of tools at their disposal that can help foretell more than a wild guess. The most popular forecasting tool is predictive analytics. While it is employed in many organizations, small business owners are beginning to look into it too.

What is predictive analytics?

Before looking at why businesses might want to implement this type of analytics into their operations, it's worthwhile defining what exactly predictive analytics is. Simply put, predictive analytics is a form of business intelligence that focuses on combing existing information for patterns and useful data that can then be used to make predictions on future outcomes or to identify trends.

It is important to stress that this form of analytics does not tell you what is going to happen. Instead, it is used to figure out what might happen. Think of it as similar to a weather forecast for your business - meteorologists can never tell you what the weather will be like over the next week, they merely use the data they have at their disposal to forecast what the outlook is likely to be in the next few days.

The vast majority of companies who apply these analytics to their business often do so to gain a better understanding of their customers, partners, and other stakeholders. From this they can better identify possible risks and opportunities.

Five reasons to use predictive analytics:

  1. Compete better - Companies who use predictive analysis can generally compete smarter. This is because they can leverage existing data to figure out why their customers choose them. By doing the same, you can then focus on highlighting your strengths. This is especially useful if you have some quality strengths to play with.
  2. Work out how to better meet demand - If utilized effectively, you can predict with some accuracy the level of demand for your products, including sales of specific items at certain times, and high/low times for customer visits. From here, you can schedule deliveries or staff to ensure products and staff will be available.
  3. Exceed expectations - While forecasting customer demand is important, what really keeps customers returning is when you exceed their expectations. One of the best ways to do this is by offering products or services the customers need them; or even before they need them or know they do. By understanding customer buying habits you can develop individualized campaigns that focus on their upcoming needs; offering useful products and/or services.
  4. Increase efficiency - Analyzing your existing data can help predict when you may have supply issues, or where production problems may crop up when launching a new product or service. With this warning system in place you can take steps to limit any negative repercussions or make provisions to guard against a predicted problem. This then can help increase overall efficiency.
  5. Better able to reach clients - By first tracking customer touchpoint data - when did they contact you and how - you can then use this data to forecast when your customers will be looking at social media, more willing to read an email you send, and even when they might be more willing to talk with you on the phone.
These are just a few of the reasons businesses use predictive analytics in their companies. If you are curious to learn more about how to create success for your business and the technology systems that support and allow you to utilize predictive analytics, contact us today for a chat.
Published with permission from TechAdvisory.org. Source.

May 22nd, 2014

Virtualization_May19_BMost of us are familiar with cloud-based systems to some degree and are using them in one way or another. Still, the cloud is just part of a bigger picture - a technology that has become increasingly popular known as virtualization. Adopted as a solution by many businesses, the question is what is virtualization and when if ever should it be implemented.

What is virtualization?

Virtualization is the act of migrating physical systems into a virtual environment. In other words, it is the creation of a virtual version of a device or resource; anything from a server to an operating system. By providing a virtual view of computing resources, this allows you to turn one server into a host for a group of servers that all share the same resources.

How is it different from other systems?

With virtualization, you can instantly access nearly limitless computing resources which allow for faster and broader business capabilities. It also gets rid of haphazard IT rooms, cables, and bulky hardware; reducing your overall IT overhead as well as management costs.

While many look at virtualization as the cloud, in reality the cloud is just a part of virtualization. The most important function of virtualization is the capability of running multiple operating systems and applications on a single computer or server. This means increased productivity achieved by fewer servers. Virtualization can usually improve overall application performance due to technology that can balance resources, and provide only what the user needs.

When to virtualize?

Virtualization can be a solution for many businesses, but not for all. The key is to know exactly when to virtualize. Here are four situations where a business could virtualize systems:
  • Virtualize if you rely on technology - Companies that rely on technology often use several servers and technology from hardware like laptops and networks. Basically, if your company needs technology to operate, virtualization can help you reduce the overall operation costs.
  • Virtualize if your company exceeds 20 employees - Many tech experts agree that there is no need for virtualization if you have a business with less than 10-20 employees. With that number, traditional servers are usually more than enough to cater to your needs.
  • Virtualize if you can cover the costs - While virtualization is meant to reduce costs, like any modern technology it requires an initial investment. The cost of virtualization can be high for smaller businesses to implement, however you do have an option of working with an IT partner like us. We can help you realize cost-savings or even a Return On Investment (ROI). For companies with servers in place, virtualization can be as simple as installing a free program.
  • Virtualize if you want space - Certain business operators throw away a big chunk of their money on an extra room to house large server racks, wires or even IT personnel to maintain them. The issue here is the cost of maintenance, as well as limited office space. In this situation, virtualization can help make better use of space while reducing hardware costs.
There are several reasons as to why many businesses look into virtualization. Like any type of technology, it’s a tradeoff between practicality and money. If you think you’re ready to move your systems to a virtual world or are looking to learn more about virtualization solutions, contact us today.
Published with permission from TechAdvisory.org. Source.

May 21st, 2014

AndroidTablet_May19_BBecause tablets are so highly mobile they allow business users to connect with the office from anywhere where there is an Internet connection. Without doubt, many of these Android tablet owners are also using Google Drive as their main document creation tool. In an effort to make Drive even more accessible, Google has released standalone apps for these content creation features in Drive, (e.g., Docs and Sheets).

A tiny problem with Google Apps

While the number of companies using Google Apps is certainly on the rise, there is a slight issue with the way the office productivity apps are set up. In order to access them on your mobile device, you have to first either open Drive in your browser or open the app. From there you can access the different files and open and read or edit them.

If, for example, you want to create a new spreadsheet, you have to open the Drive app and then create the spreadsheet on there. While this setup is great for many users, if you are a heavy user of Drive, and want to find this spreadsheet later on down the road, you are possibly going to have to search for it in Drive, potentially wading through hundreds of files.

This makes the productivity suite on mobile devices like tablets slightly less efficient, and could extend the time you need to take to work on a project. To many tablet users, this is counterintuitive to the main reason people use tablets in the first place - the device and the apps are meant to speed up work or at the very least accelerate efficiency.

Google's solution

Google has realized this issue and set out to fix it. Their simple solution was to create standalone versions of their popular productivity apps. What this means is you can now download the Docs, Sheets, and in the near future Slides, app. Opening each individual app will show all of your related files.

When you open the Docs app, for example, you will be presented with a list of all of your Docs, with the last opened or edited at the top. At the top of each app is a menu bar. Pressing the magnifying glass will allow you to search for a Doc while the other buttons rearrange the viewing order of your files.

Press the file folder and the folders on your Drive that contain Docs (if you are in the Docs app) or Sheets (if you are in the Sheets app) will be displayed. Finally, pressing the plus sign will allow you to create a new file. The files that you open using this app can be read and edited just as they would be in Drive.

The best feature of these apps

While these apps are ideal for mobile users, the best feature of the standalone versions is that support for offline creation and editing of files is built in. This means that if you aren't connected to the Internet, you can still open the app and create a new file or even edit existing ones. This is regardless of whether you have selected them to be available offline from the browser or mobile version of Drive. If you open the app, it should update all documents automatically to their last backup.

Where can I get these apps?

The apps are currently available for free on the Google Play store. You can find the Docs app here, and the Sheets app here. Keep your eyes peeled for the Slides app, which Google has noted will be out soon.

Looking to learn more about Google's mobile products? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

May 20th, 2014

Facebook_May19_BIn many countries Facebook has become one of the most popular social networking platforms. It's an important marketing tool for businesses and a great way to connect with customers online. If you have a Facebook Page, there is a good chance that you spend time curating content. Every now and then however, you may run across some inappropriate content on your Page. Removing it is important, but did you know that there is a way you can proactively prevent this type of content being posted on your Page?

Proactive monitoring posted Facebook Page content

If you are an admin for your business Facebook Page, there is a good chance that you likely would prefer to be as proactive as possible when it comes to monitoring what is posted on your News Feed and Page. The best way to do this is to use Facebook's built-in word and profanity filters.

Enabling the word filter

All Page admins have access to a word filter which can mark all posts or comments that contain words you have set as spam. You can block words by:
  1. Logging into your Facebook Page. You do need to be the admin for your account, so be sure to log in using these details.
  2. Clicking Edit Page followed by Edit Settings.
  3. Selecting Page Moderation and typing the words you want to block.
  4. Clicking on Save Changes.
When entering your blocked words, you will need to enter both the singular and plural versions because the filter works on a per-word basis. Be sure to also separate words with a comma. When you do get a post or comment that contains the blocked word, it will be sent directly to your Spam folder.

You can access this by going into your Page's Activity Log and clicking on Spam. All spam messages will pop up, and if you would like to approve a post click on the circle with a line through it, followed by Unmark as Spam. For comments, simply hover over and click Unhide.

Enabling the profanity filter

No business wants profanity to appear on their Facebook page, it simply looks unprofessional and can harm your online brand and corporate image. Facebook has a profanity filter that can help and you can enable this to work on your Page content by:
  1. Logging into your Facebook Page. You do need to be the admin for your account, so be sure to log in using these details.
  2. Clicking Edit Page followed by Edit Settings.
  3. Selecting Profanity Filter and selecting either Medium or Strong.
  4. Clicking Save Changes.
The profanity filter works off of a list curated by Facebook which have been marked by other users as offensive or words which are commonly reported as profane and offensive.

If you are looking to learn more about using Facebook in your business, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.