Marketing is an integral element of any business strategy, and social media is largely seen to now be a large part of any company's marketing initiative. If leveraged correctly, various social media platforms could give your company a marketing boost that few other campaign types could. But, did you know that social media could also help other business functions or departments?

Below are four non-marketing oriented uses of social media that businesses could benefit from.

Hiring LinkedIn is a social network dedicated to helping professionals and organizations connect and find jobs and new talent. Most social savvy companies will have a presence on this network and may even hire exclusively from here.

If you are looking for new employees, it wouldn't hurt to have a LinkedIn profile. To find the best talent, you need to forge and maintain connections (usually starting with people you know), and be somewhat active in groups and on message boards.

It's also important to not forget the other major networks when it comes to hiring. Tweeting a job opening on Twitter, or posting ads on Facebook could also help you find your next employee. Facebook can be particularly useful because you can pay to target ads (in this case, job openings) at specific demographics.

Internal communications Communication is an important part of business, and most people choose to communicate using email. You have probably seen emails with jokes, invitations to after work events, lunch orders, etc. sent to the whole company and also received the many replies that go with it. This can get very annoying, and also confusing.

Why not utilize social media for non-essential (aka. not related to work) communication. Set up a Facebook group where your employees can share content, invitations to lunch or after work gatherings, interesting stories, etc. That way you can limit email to more important, business-related aspects.

Using social media for internal communication is also beneficial for companies with younger workers. Most already see Facebook, Twitter, etc. as their main form of communication, some even feel more comfortable communicating over this medium as opposed to speaking out in meetings. Having a group portal or Facebook page could give less-empowered employees a way to voice their ideas, and maybe even improve on them with feedback from others.

Learning A common complaint of many business owners is that they have a tough time staying on top of ever-changing trends and what currently interests their customers. Using social media to connect with your customers can be a great way to learn not only hot trends but also about new ideas.

Customer service When it comes to social media, users will often complain publicly on their wall or through their tweets. This is bad for you, as the reach of this complaint can go a long way and make you look bad. Some companies have decided to confront this head on by having specific customer service accounts. If a customer complains, has an issue, or even compliments you, be active and respond using that account.

If done properly, over time, you will see more and more people reaching out to your customer service account through social media. This also gives you another way to please clients or turn around negative customer experiences.

Social media and the various platforms are not only great for marketing, but can be incredibly useful for other business functions. Do you have any other ways you use social media? Let us know. Or, if you would like to learn more about how it can help your company, then contact us today.

• Mother’s Day is always the second Sunday in May.
• Mother’s Day is the third-largest card-sending holiday in the United States, with 141 million cards exchanged annually.
• Mother’s Day is the largest card-sending holiday for the Hispanic community. Depending on the country, Mother’s Day is celebrated on many different days throughout the year. In Mexico, it is always celebrated May 10.
• Mother’s Day is the second most popular holiday for gift-giving, following Christmas.
• Mother’s Day is observed across a wide range of relationships. In addition to mothers, grandmothers and wives, the celebration extends to daughters, sisters, aunts, mothers of loved ones, friends, and any others who play a mother-like role.

Social media is here to stay, as it's hard not to hear people talk about it these days. It really has become an integral part of our daily lives, and of business as well. You can bet that if a potential customer is looking at your company, they will check for a social media presence. The first platform they will look at is Facebook. If your company has a Facebook page, do you know how to get the most out of it?

Here are five tips that you can use to help you get more out of your Facebook page.

1. Don't be a zombie Facebook, and all social media for that matter, is more like a talk show than the Walking Dead (a TV show about survival in a zombie apocalypse). You can't simply set up a profile with basic information and let it 'wander around mindlessly'. A zombie account that has no interaction, posts, updated information etc, will likely be avoided.

The key to a good Facebook presence is that you are active. This means sharing, posting, commenting, liking, etc. Having an active page will go a long way in cementing your brand. Like a good talk show, if users can interact they will likely stay interested and willing to learn more. This will positively affect your brand.

Beyond being active, you need to come across as human. Actions like signing your posts with your name, making an odd mistake (yes, we know, mistakes? But you are human, you make them), interacting with people, etc., will do you good. A great way to come across as human on your business's profile is to reply to all comments, even the bad ones.

2. Eat your Wheaties A healthy body is a regular body; a healthy Facebook page is similar to this: Content is posted on a regular basis. The frequency of your posts will tend to vary depending on which expert you talk to. However, most will agree that fewer than two posts a week will not engage your followers. Many recommend that small businesses post between five and seven times a week - once a day basically.

3. Be a boastful Bob Many of us grew up being told not to brag. When it comes to social media, bragging is not only ok, it's a part of life. If something great happens in/to the company, by all means brag about it. Just be careful, it's still not professional to constantly brag.

A good example of when to brag is when your business is featured in a trusted source (news, blog, radio, etc) or receives an award. Sharing this news makes your business not only look more credible, but more professional; a real expert in your field.

4. Share and share a lot Businesses often struggle to come up with unique content on a regular basis. If this sounds like your company, don't worry. The first thing you have to realize about Facebook is that almost nothing is original. Peruse any profile and you will see that people share a lot of content, most of which isn't theirs.

For businesses, it's perfectly acceptable to share content that isn't yours. If you come across a great article that's relevant to your company and you think your followers will enjoy, go ahead and share it. Have you found a funny comic, picture, video, site, etc.? Share it.

There is no limit on what you can share, as long as you attribute it. Writing a post like: 'Check out this great article on customer service from this company [use the name].' is fine. That being said, you should have some original content. A successful strategy may be to have one post out of five being content you have created, three to four shared content and one company news.

5. Highlight and pin what's important to your company If you have some important information or news that you want your followers to see, you can highlight them on your page. This will expand the post, so that it takes up the whole width of the Timeline, making it easier to see. Combine this with a bigger image, and the news will really stand out.

To highlight a post/status, hover over the top-right of the post (after you have posted it to your timeline) and look for the star beside the pencil. Press it, and the post will be highlighted.

If you want a post to stay at the top of your Timeline, you can pin it there for one week. This is done by hovering over the top-right of the post and pressing the pencil icon. From the dropdown menu, select Pin to top.

Facebook can be a useful tool in growing your business or establishing a quality brand. If you are looking for more ways you can leverage your company's page, please contact us today.

The modern smartphone user has well over 700,000 apps to choose from. One of the most important types of apps is email. If you are an iPhone user, you may be using Apple's Mail, which comes installed on the phone. While it is a solid app, there is one function that causes some confusion - email attachments.

Below is a brief overview of how iPhone's Mail app's attachments work.

How to open an attachment If you get an email with an attachment, open the message and scroll down to the bottom of the message. You will see the name of the attachment along with the file type and size. If you tap on it, your phone should open it in a new window. You can then zoom in/out and scroll around.

Some attachments can be downloaded by tapping and holding on the attachment. After about a second, a pop-up menu will show, and you should be able to select to save it. Instead of saving the attachment, you can also choose to open it using other apps.

Why won't some attachments open? There may be a time where you get an email with an attachment that can't be opened. You will still be able to see it in the email, but you won't be able to tap on it. This is because the Mail app doesn't support all file and document types.

Don't worry if you can't open an attachment as chances are there's an app in the App store that will open it. The easiest thing to do is look at the file type of the attachment, which is usually indicated by a three letter code at the end of the file name. For example, a Word document will be FILENAME.doc or FILENAME.docx. A quick Internet search for something like, 'iPhone app that can open .ddd' will usually return results with an app that can open your file.

Once you download the app, try pressing and holding on the attachment in Mail and selecting Open in... from the pop-up menu. Look for the app you downloaded and tap on it.

How to add an attachment to emails You can add an attachment to an email by pressing and holding on the body section of a new email. A pop-up menu should come up, if you scroll left you should see the Select/Paste option. Tapping on this will allow you to select either a photo, video or message which you can attach to the email. Unfortunately, there isn't much else you can attach, so if you need to attach a document or other file type, you would be better off doing so on your computer.

If you would like to learn more about the iPhone and how it can help you, please contact us today.

Using a tablet in the office or for business can help you be more productive or at the very least can make your job easier. One of the most popular tablets is the iPad, with many owners swearing that it has made them more productive. One common gripe however is that the keyboard isn't the best for efficiency. There are some features that help though.

Here's a tip on how you can improve typing on your iPad through the use of keyboard shortcuts.

What are they? Keyboard shortcuts are a built-in feature of iOS that allow you to type in a few letters and have your iPad input full sentences or words. This is similar to a Web browser's autocomplete feature which will fill in forms when you enter a few letters or even a word.

How it works Keyboard shortcuts require manual setup, you will have to set a phrase, sentence, word, etc. as well as the letters that will input the phrase. For example you can set the letters 'beml' to be a shortcut for your business email; when you type 'beml', your iPad will input your email address.

These shortcuts could be quite useful, especially if you find yourself continually entering the same word or sentence. This will make you more productive and, as long as you have the correct information, will ensure that there are no typos in important words or phrases. How to set it keyboard shortcuts Taking the business email example from above, here's how you can set keyboard shortcuts. Note: These instructions relate to iOS 6.1 (the latest version of the operating system.)

1. Open the Settings app (gray box with three cogs).
2. Select General followed by Keyboard.
3. Scroll down and select Add New Shortcut.
4. Enter the full word/phrase/sentence in the Phrase section. In this case you would enter your full email address.
5. Enter the shortcut letters that will be related to the Phrase. In this case you would enter beml.
6. Tap Save in the top-right of the window.

When entering shortcuts, it is a good idea to not use common letters or combinations that make up words. For example if you set a shortcut as 'mai', everytime you type 'mai', the phrase will be entered. To come up with a good shortcut, try using the first letter of the first word, a middle letter and the last. Or, you could enter three consonants or vowels in a row e.g., 'eee'.

How to edit keyboard shortcuts You may notice that when you navigate to the Keyboard section in the Settings app, there is a number of existing shortcuts. You can edit these by:

1. Opening the Settings app (gray box with three cogs).
2. Selecting General followed by Keyboard.
3. Tapping Edit and selecting the shortcut to edit from the Shortcuts box.
4. Editing the phrase and shortcut associated to it in the window that opens.
5. Pressing Save in the top-right of the window.

The next time you need to enter a phrase that you have setup a shortcut for, try entering the shortcut. This should make typing on the iPad a bit more efficient and save you time.

If you are looking to learn more about the iPad, or how using one can help improve your productivity at work, please contact us today.

As technology continues to invade every aspect of our lives, the number of devices we own keeps increasing. Having both a tablet and a smartphone is not uncommon for many business owners today. If you have an Android tablet, you likely can't connect to a mobile network, but did you know that there is a way you can get your tablet online when there is no Wi-Fi available? It's called tethering, and it can be extremely useful.

Here is an overview of tethering. It focuses on Android tablets, but this process be applied to almost any Android device.

What exactly is tethering? You've probably seen this term mentioned in marketing collateral or contracts from your mobile provider, or heard users talk about it. In the most basic sense, tethering is sharing one device's Internet or data connection with another. The most common type of tethering you will see is someone using their smartphone's data connection to surf the Internet on their computer or tablet.

When it comes to tethering on Android devices, there are three main options:

• Portable Wi-Fi hotspot - Turns your device into a Wi-Fi router, allowing it to share its data connection with up to five other devices.
• Bluetooth - Shares the device's data connection with one device over Bluetooth.
• USB - Shares the device's data connection with one device, usually a computer.

A word of warning: As you share connections, the speed of the data will be diminished. Some devices are also data hungry, and if you have a set amount of data each month, you will likely use it up. If you go over the amount, you may be in for a bit of a shock when you see your next bill.

Can I tether on my tablet? Technically all Android tablets and devices can share their connection as long as they can connect to mobile data. The ability to tether actually hinges on the provider of the data connection - some allow it, others don't while some will apply extra charges. Before you try to tether any device, you should check with your device's data/mobile provider to ensure tethering is allowed. As a rule of thumb: If you are already paying for a data connection with a set amount of bandwidth (e.g., 2GB a month), tethering is likely ok.

Because many Android tablets don't have a mobile data connection, most users will likely share their smartphone's connection with their tablet. If you have a smartphone with a data plan, tethering will depend on your phone as the tablet just sees an Internet connection.

How do I share my data connection? If you have a smartphone with a data connection and would like to share it with your tablet, you have a couple of options:

For iPhone/iPad (with a data connection) users

1. Open Settings on your phone.
2. Tap on General followed by Network.
3. Select Personal Hotspot followed by Wi-Fi Password.
4. Set the Wi-Fi password and select Done.
5. Slide the button beside Personal Hotspot from Off to On.
6. On your Android device, open the Wi-Fi settings and look for the network with the iPhone's name. Tap on it and enter the password you set above. It should connect within a few seconds.

For Android users

1. Open your phone's Settings app.
2. Press More under Wireless & Networks (Android 4.2)
3. Tap on Tethering & portable hotspot.
4. Select Set up Wi-Fi hotspot and enter a network name under Network SSID.
5. Enter a password under the Password section and press Save.
6. Select Portable Wi-Fi hotspot and the device will create a wireless network.
7. On your tablet, open the Wi-Fi settings and look for the name you have set in the Network SSID field above. By default it's Android AP.

It would be a good idea to use a password when setting up tethering to ensure that no one will be able to connect to your network without your permission.

If you are looking for more ways to get your Android tablet online or wondering how a tablet can help you, contact us today.

There are a wide variety of reasons the smartphone has become an integral part of any business owner's daily life. One of the biggest is that these devices are functional, largely due in part to the multitude of apps available that can help make our lives just a little bit easier. If you have an Android phone, here's one app that could help you while making calls.

Call Notes is an app for Android that adds notes to the phone interface while you are making a call. When you receive a call the note, which you can attach to the caller's profile, is shown on the screen under their picture or the call icon. The note can be moved anywhere on the screen and edited during the call if you purchase the Pro version.

Why is this app useful? If you make business calls on your Android device and would like to have some information about the caller on hand, this app could be a good tool. The Pro version also allows users to add a company name and a title which can also help. Being able to create notes while in a call is also useful. For example If the caller says something, or you agree on something and you don't have any paper handy you can add a note.

How does it work? You can download either the free or Pro version from Google Play and install it on your phone. To add a note to a contact you:

1. Open the app and select Edit Note.
2. Scroll to the contact you would like to add a note to and tap on their name.
3. Tap on the empty black area and your keyboard should pop up. Enter the note and press Save.
4. The note should show up the next time you call/receive a call from that contact.

If you get the pro version, you can enable the editing of messages during a call by opening the app and selecting Settings followed by Buttons. Tap on Edit note button so that the box is ticked and you will be able to edit notes during the call.

Another interesting feature is you can add a button to the note that will enable you to easily access your phone's calendar during a call. This can be a great help, in that you can easily schedule a meeting while on the call. To add the calendar button to a call note: Open the app and press Settings. Tap on Buttons and select Calendar button from the menu that opens.

This is just one of the numerous functionality based apps that can be added to make your Android phone even more useful. What are your favorite business oriented apps? Let us know. And if you're looking for more information on how an Android device can be used to improve your job, contact us today.

In early February 2013 Microsoft launched their long-awaited high-end tablet, the Surface Pro. Despite the somewhat poor sales of the Microsoft Surface that had launched in late 2012, the Pro was slated to be the tablet that businesses would really be able to benefit from. Now that it is out, many are asking if it really lives up to the claims.

Here's a brief overview of the four main pros and cons of the Microsoft Surface Pro.

Pros

1. Windows 8

The Surface Pro comes with Windows 8 Pro installed. This is the full version - all the functionality of the desktop is on the tablet. For businesses this means that almost any program you use on your Windows 8 desktop will also be useable on the Surface Pro; you can truly take the office with you.

If you don't use Windows 8 at the office, but use an older version of Windows, most programs will still work because Windows 8 supports many legacy Windows programs (Windows 7, Vista and some XP programs).

2. You can connect almost anything

Unlike similar tablet devices, the Surface Pro comes with a full USB port which can accommodate almost any USB device, including external hard drives. There is also a mini DisplayPort which, with an adapter, you will be able to connect an external monitor or projector to.

Beyond that, the Surface Pro also has a MiniSD card slot which allows for up to 64GB of extra storage space. There is also an attachable keyboard case which connects to the tablet by magnets, and gives users a full laptop style keyboard and mouse trackpad.

3. The screen is gorgeous

The 10.6 inch screen of the Surface Pro has a resolution of 1920X1080 pixels, which means the display is full HD. When comparing it to the screen of the iPad 4, most users will not notice much of a difference. For the visual experts among you, the resolution translates to a 16:9 ratio, which means the device is widescreen, much like modern laptop monitors.

4. It's powerful

The Surface Pro has a third generation Intel i5 processor and 4GB of RAM. This is similar to many mid-range laptops currently on the market and is miles ahead of any other business tablet currently available. What this means for most business users is that they will be able to run almost all of their business programs without a problem.

Cons

1. Battery life

Most 10-inch tablets will have between 6 and 10 hours of battery life under normal use conditions - some Web browsing, email, Wi-Fi on, movie playing and screen on a normal level of brightness. The Surface Pro will get around four hours, or less if you are working with programs that require more computing resources.

The reason for the lower than average battery life is largely due to the bigger, faster processor and the HD screen. On the other hand, the battery life is good when compared to similar laptops.

2. Mobility is limited

This device is meant to be held in landscape method (think of an open book). This is evident with the kickstand on the back of the device and the fact that the attachable keyboard cover is only useable in landscape mode.

What's more, the device is quite heavy for a tablet, many users won't be able to hold it for long periods. User reviews have also shown that with the keyboard cover attached, the device won't sit on a lap, only on a flat surface.

In other words, if you plan to move around a lot, or work with the tablet on your lap, you're going to have a tough time of it. It will be even harder if you have peripherals attached.

3. Storage space is limited

Looking at the Surface Pro website, you can see that it comes with two hard drive options - 64GB and 128GB. It's important to note that these numbers are the size of the hard drive before Windows 8 is installed. After the OS is installed, users will have a paltry 23GB and 83GB respectively. Want to install Microsoft Office 2013? Take off another 8GB.

On the plus side, there is a MicroSD slot which can support a card with up to 64GB of space, and the USB port allows you to connect an external hard drive, but that is hardly ideal especially if you are looking for a mobile solution.

4. The price

The Surface Pro is by no means cheap. The 64GB version costs USD$899 while the 128GB version costs USD$999. Want the keyboard cover? The soft version (Surface Touch Cover) costs an extra USD$119 while the hard version (Surface Type Cover) costs USD$129. Add in the cost of an extra hard drive, and this device could cost over USD$1,000. A laptop from a reputable manufacturer with similar hardware could cost as low as USD$500.

Should I buy it for my business?

While the price alone will put many prospective business owners off purchasing this device as a tablet, it is a viable solution that could, in theory, replace a laptop. If you are interested in purchasing a Surface Pro, or would like to know more about how it could fit into your business, please contact us today.

One of the more popular devices these days is the tablet, it seems like almost everyone has one, or at least wants one. The problem is, there are so many to choose from that it can be a daunting task, especially when you're looking for one for your business. To help make the decision easier we will look at the three tablets that could be good for businesses.

Here's a five point comparison of the three most popular 10-inch tablets - Apple's iPad 4, Google's Nexus 10 and Microsoft's Surface Pro.

Price

• Apple iPad - The iPad starts at USD$499 for the cheapest model and USD$929 for the top model. The major differences between the models is storage size and connectivity options.
• Google Nexus 10 - The Nexus 10 starts at USD$399 for the base model and USD$499 for the top model. The only real difference between the two models is storage size.
• Microsoft Surface Pro - The base model of the Surface Pro starts at USD$899 while the other model starts at USD$999.

The prices listed above are for just the device, the price you pay will be higher if you add peripherals like keyboard cases, screen protectors or extended warranty.

Storage

• iPad - Comes with 16, 32, 64 or 128GB of storage.
• Nexus 10 - Has either 16 or 32GB of storage.
• Surface Pro - Offers 64 or 128GB of storage. The Pro also has a Micro SD card reader which can support up to 64GB of extra storage. There is also a USB port which you could connect an external hard drive to, allowing for nearly unlimited storage.

It's important to note that these storage numbers are provided by the manufacturer of the device, these numbers don't include the space the operating system and other pre-installed programs take up. For example the Surface Pro 64GB actually has 29GB of usable storage space. In comparison: The Nexus 10 32GB has about 29GB of usable space while the iPad 32GB has slightly over 27GB.

Internet Connectivity

• iPad - There are two versions: Wi-Fi only and Wi-Fi/3g/LTE (Mobile data).
• Nexus 10- Wi-Fi only.
• Surface Pro - Wi-Fi only.

Being able to connect to the Internet either through a Wi-Fi or mobile data connection is important for many business users, especially if you are out of the office on a regular basis.

Battery life

• iPad - Around 10 hours with normal use.
• Nexus 10 - Around 8.5 hours with normal use.
• Surface Pro - Around four hours.

The total battery life depends on what users do with the tablets. The numbers reflect what an average business user will get out of their tablet. As with almost any mobile device, it would be a good idea to keep a spare cord at the office and at home so you can charge it when you need to.

Apps

• iPad - Apple's App Store has slightly over 800,000 apps, many with versions optimized for the iPad.
• Nexus 10 - Google Play also has slightly over 800,000 apps available to download. The number of tablet-specific apps is far lower than the App Store however.
• Surface Pro - The Surface Pro runs a full version of Windows 8, which means any Windows program that is compatible with Windows 8 will work on the Surface Pro.

Which is best for business?

When it comes to buying a tablet for work, you need to take into account what you will be using it for. Below are eight popular scenarios and which devices may be best suited for that task.

1. Email only - If you are looking for a tablet to just check your email on, it would be a good idea to look at the Nexus 10. The main reason for this is twofold: First, you can install different virtual keyboards which make it easier for you to type messages. Second: There are more email apps that allow you to connect to multiple accounts.
2. On a budget - The Nexus 10 is the cheapest 10-inch tablet, and would be the best option here.
3. To replace a laptop - The Surface Pro, which costs the same as most mid-range laptops, is really more of a laptop with a touch screen, which makes it an ideal candidate to replace an existing laptop.
4. To help with presentations - The Surface Pro is your best option here. Because you can install a full version of Office 2013 (with PowerPoint) on the device which is mostly portable, you shouldn't need anything else. Beyond that, there is a mini display port which allows you to connect to any monitor or projection screen (HDMI or VGA) with an adapter.
5. Everyday use - If you plan to be doing a bit of everything, including personal use, most users will go with the iPad due to its ease of use and great platform.
6. Google user - The Nexus 10 is built to be the 'Google' tablet; what Google deems to be the benchmark for other Android tablets. As such, any Google user will find this tablet to be the best choice, especially if you use Google Apps in the office.
7. Apple user - If you use an iPhone or Apple computers in your office, the iPad would be the best device.
8. Microsoft user - Windows users will likely benefit most from the Microsoft Surface.

If you're looking for a new tablet and would like help figuring out which will be best for your business needs please contact us today, we may be able to help.

One of the most important tools of a modern marketing plan is social media. With the various platforms leveraged correctly, social media could be the best way to expand your brand and gain vital exposure. Pinterest, the newest major social network which all about sharing images, has recently had its layout overhauled and new features introduced. Businesses can really benefit from these enhancements.

Here's a brief overview of the new features introduced with Pinterest's recent layout changes.

How to get the new layout

Before you can use these features, it would be a good idea to upgrade to the new layout. While, like other social media services, this will be happening automatically over time. Unlike other platforms, the new layout is available for all users to switch to when they feel ready, however when you switch to the new layout, you will not be able to go back to the old one. Here's how you can switch:

1. Log in to Pinterest.
2. Hover your mouse over your profile/business name at the top-right of your profile.
3. Click Switch to the New Look.
4. Select Get it Now. Note: If you press this, you likely won't be able to switch back to the old layout.
5. Press Okay from the Welcome to your new look! pop-up window.

When the new layout loads, you'll notice that the pins are bigger, the category button has been moved to the left side of the profile beside the Search bar. You'll also notice that the comment button has been moved from the pins, you can access it by clicking on the image. On top of cosmetic changes, two useful functions that businesses will find beneficial.

Discovery

Now, when you look at an individual pin (click on the image), you will notice a number of changes.

• You can see all pins on the same board.
• You'll also see pins from the same website. For example if you pin something from a restaurant, you'll now see similar pins from the same website.
• Most importantly, you'll now be able to see what other people have pinned along with the same image.

This will make it easier for users to discover what other people are pinning. For your business this means potentially higher exposure. Think of this as something similar to the way Facebook works: If a person likes you, the chances of this like showing on their friend's profile, and that friend visiting your Page is higher. It's kind of like easy brand exposure.

Analytics

Arguably the most useful feature added recently is Pinterest Analytics, which allows you to see if your pins are being clicked on or shared, and the general success of your activities. This will go a long way in helping you determine the overall success of your Pinterest oriented efforts.

The main caveat with this is that your profile/business's website needs to be verified and connected with your profile. If you have an unofficial Pinterest account, you can change it to a business one by:

1. Logging into your Pinterest account and going to business.pinterest.com.
2. Pressing Convert your existing account and choose your type of business.
3. Entering the relevant account information like the name of your business, address and website.
4. Agreeing to the new Terms of Service.

If you would like to have a new username or account simply go to http://business.pinterest.com/ and press Join as a Business. You will be asked to set your account information, username, etc. You will need to verify your account which will involve you having to download a file and upload it to the server that hosts your website. We, or your web hoster can help you with that.

After your account is verified, you will notice that if you hover your mouse over your account name a drop-down list should pop up with Analytics being about half way down. Click on that to be taken to the section.

This section will display a bunch of graphs including:

• The number of daily pins and pinners on your site.
• The number of re-pins you have done.
• How many times your content has been repinned.
• The number of clicks and website visits.
• The most clicked and repinned pins.
• The number of times your pins have been seen.

Overall, Analytics is a useful tool that will give you a clear picture of what is working and what isn't. If you pinned a picture of a dog and noticed that it got zero pins while another got hundreds, it may be a good idea to create/look for more similar content.

If you are looking to integrate Pinterest into your business's social media strategy or would like or learn more about how to use the service, please contact us today.