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November 11th, 2014

Facebook_Nov10_BFacebook, like many other Internet-based operations, has a habit of constantly implementing changes to their platform. Back in August of this year, the company implemented a number of changes to their Graph algorithm, including the way businesses can use the Like feature. On November 5, 2014, these changes came into effect and you should be aware of the new rules regarding how Facebook Pages can leverage Likes. In short: forcing people to Like your Page to gain access to content - a practice called Like-gating - is no longer tolerated.

Like-gates to be left open

In the past, it was a fairly common trend for businesses with Facebook Pages to limit the access followers had to their Pages or other information and campaigns. One of the most popular examples of this is if having to Like a company to enter a contest with them.

Facebook considered this an unfair practice, largely because it essentially defeats the purpose of a Facebook Page - which is to provide all Facebook users with equal access to business information and content. So, in August of this year, they announced that Like-gating would no longer be allowed as of November 5, 2014. This is being enforced through Facebook's recent update to the Graph algorithm which ranks Facebook Pages and other content in search results.

Companies that have been using this method to limit access to content and campaigns on Facebook will now likely see a negative drop in overall Page ranking - where you show up in search results. If this applies to you and you want to avoid this there are three things you should do as soon as possible:

1. Remove all existing Like-gates

This is important, because all Like-gate related content or campaigns are now likely going to hurt your overall Page ranking. You should audit your company's Facebook Page and look for any content or tabs that you have set a Like-gate restriction on. This includes campaigns or tabs that you have enabled using third-party apps (i.e. apps not designed by Facebook).

Essentially, you want to ensure that all content on your Facebook Page, and all marketing campaigns that use Facebook, are open to all users, not just the ones who have clicked Like on your Page.

2. Change your access gates

What is interesting about this change is that Facebook has not outright eliminated the right to limit access to your campaigns. For now, they are just focusing on ensuring that you don't need to Like something to gain access to it.

The reason for this is largely because of the way many business use Facebook - to run campaigns that gather information while offering a benefit to followers. Think of contests that give something away. Before, some businesses required that users Liked the content in order to gain entry to the campaign. Now that this is not possible you could try implementing gates such as a form that needs to be filled out in order to enter.

This method, often referred to as action-gating (requiring someone to take an action before being allowed to access content) is still fine to use, largely because it doesn't force users into taking an action, it is up to them whether they want to say fill out a form to enter a contest or not. Beyond that, the idea of filling out a form to enter a contest to gain access to information has been a standard business practice since long before Facebook.

By action-gating some content and contests or promotions, you should also be able to limit spammers, and increase the overall quality of data you gather, and of your followers.

3. Ask for Likes

Facebook has been quite clear that the new Graph algorithm will punish Facebook Pages that require users to click Like to gain access to content. So, instead of forcing people to Like something, why not just ask them to Like it instead?

Companies that have been following this method of gaining Likes have found that simply asking people for a Like won't necessarily work. Instead, you should try to include some benefits or reasons as to why users should click Like. For example, creating a badge that goes onto Facebook campaigns that says "Like us for updates, new contests, great freebies, etc." will likely see more interaction.

Similarly, putting a suggestion at the end of emails and forms on your website has also proven to work well. The key here is if you provide your followers with value and a reason to Like your page, they generally will. With some creative thinking and a different strategy you may find that overall interaction with your Page increases beyond what it would have done with a Like-gate approach.

If you are looking to learn more about this change, and how it can affect your company, contact us today.

Published with permission from TechAdvisory.org. Source.

November 6th, 2014

BusinessValue_Nov03_BTechnology is constantly evolving, so much so that it feels like there is a near constant stream of systems and devices being released on a daily basis. This fast-paced development has forced companies and their IT teams to move rapidly with the times. As such, IT as a whole has been basically divided into three main areas, which companies should be investing in.

1. Commodity-oriented IT

IT is made up of systems that support day-to-day operations, so it is essential that you invest in this area because it is what supports your core business practices. Without proper investment, your employees may not be able to carry out their tasks adequately. Commodity IT is essential but it does not bring increased value to your company. Sure, implementing a new email system could save money but it does not directly lead to increased profits.

One of the best ways businesses can get the most out of commodity IT is to first identify which systems the business relies on. From here, you can look to see if improvements can be made that will reduce overall expenses and increase productivity. Regardless of what you do with commodity IT, all changes and improvements should be operations-oriented; making jobs easier.

2. Business value focused IT

Business value IT involves any system that supports key operations and processes that drive overall business value. Essentially, these systems are not only essential, but they allow businesses and customers to do what they need to do. A good example of business value IT for companies with online stores is the technology that supports the store. Without it, customers would not be able to make purchases from the company.

With this form of IT you want to invest in systems that increase the value you offer customers and employees, while increasing your bottom line.

3. New opportunity IT

New technology and systems can help give your business a competitive advantage when properly integrated, while increasing overall business value. A good example of this is leveraging a new social media platform to help gain customer insights, or implementing technology that allows your business to capture and analyze data quickly and easily.

Companies able to incorporate new technology will often find that they have somewhat of a first mover advantage, and if leveraged correctly you could see increased profits and customer retention.

Get a good IT strategy

The vast majority of companies choose to focus a large percentage of their IT budgets on commodity IT. What this results in is a focus on simply maintaining existing IT systems, without actually investing in new systems. Ideally, you want to minimize your technology upkeep expenses, and invest more in discovering new technology and systems.

How do you do this? That's where a company like us comes in. As your IT partner, we can help ensure that your systems are managed effectively, costs are minimized, and we can even go so far as to help you find and implement new systems. Contact us today to see how our solutions can help maximize your IT investments.

Published with permission from TechAdvisory.org. Source.

November 6th, 2014

BI_Nov03_BFor many businesses it is important that there is steady and productive interaction with clients and that they can capture important data from these interactions. While there are many ways to achieve both these objectives, there is one way that is gaining traction with many companies, especially those who want to capture better data: gamification.

What is gamification?

It's human nature to be competitive, and many of us exercise this nature by playing games. Be it team sports, board games, video games, or even office-related games, many of us partake in some form of game on a regular basis. Gamification is the incorporation of game elements, such as points, rules of play, competition, etc. into business-related processes.

By implementing game elements into areas like marketing or training, you can drive engagement, while also collecting better data, primarily because most people will be more willing to provide relevant information when they are invested in a game.

When it comes to implementing these elements into business processes, many companies tend to focus on either customer gamification or employee gamification.

Customer gamification

The vast majority of customer-oriented gamification relates to rewards programs and repeat customers. Small to medium businesses who have successfully implemented these elements usually do so via social media and mobile apps. Repeat customers gain points for each purchase and when they reach a certain level receive a freebie perhaps or a rebate. This in turn drives the need to keep purchasing and to "win".

Many businesses have been successful in implementing this game characteristic into social media, where people who interact gain levels and therefore access to such benefits as discounts. Businesses implementing customer-oriented gamification often see both increased engagement and better data flowing into the organization. In fact, many businesses have found that the data implemented through these elements has been useful in decision-making and overall business intelligence efforts.

Employee gamification

Employee-based gamification is usually employed by businesses to encourage teams and individuals to work together towards a common goal. For example: Implementing a point or badge-based sales system where at certain sales levels badges are awarded, which can then be used for a reward, has proven to be incredibly successful for many sales-oriented companies. Publicly announced results and recognized rewards can also be a great employee motivator.

As with customer gamification, employee gamification can be a great source of data. For example, by tracking where employees are, and their results, you can quickly see weak spots or places where help may be needed. Essentially, more data means the ability to make better decisions.

Should my company implement gamification?

While this may sound like an exciting, and useful tactic to implement in your business, it's not for everyone and it won't fit well with all activities. What you should do is to look at whether the objectives and goals of the program you wish to implement can also be paired with gamification.

If you find that gamification, or elements of it, won't benefit your business program, then it's best not to implement it for the sake of it.

How to implement gamification

There are a wide number of mobile apps developed around gamification, along with social elements and ideas. What we suggest is talking to us to see how we can help first. We can work with you to find solutions and ways to implement your solutions. Contact us today to start the game of business success.
Published with permission from TechAdvisory.org. Source.

November 5th, 2014

iPad_Nov03_BWhen Apple launches a new or updated product the company usually holds a press event where they announce the release in style. This was the case with the iPhone 6 and 6 Plus, but did you know that the company has quietly released new versions of the iPad Air and iPad mini? If you are looking for a new tablet, here is a brief overview of these latest Apple devices.

The iPad mini 3

First up is the third version of Apple's smaller iPad - the iPad mini 3. The immediately noticeable changes with this year's device is the home button. It now has the metal ring right around it which enables the Touch ID feature so that you can unlock your device using your fingerprint.

Touch ID also enables users to pay for items using the Apple Pay feature that has just been released. Sadly, for the iPad mini 3, this is limited only to in-app and iTunes purchases as there is no NFC chip in the device to enable it to work with in-store terminals.

Aside from a slightly changed exterior and the extra Apple Pay related features, the device is more or less exactly the same as the iPad mini 2. It still boasts a 7.9 inch retina display and the same A7 processor found in the mini 2.

The major difference is that you can purchase the mini 3 with 64 GB or 128 GB of storage, which is not available for the mini 2. Unfortunately, the price of the device starts at USD 100 more (USD 399 for the 16 GB version) than the mini 2, which costs USD 299 for the 16 GB version. In other words you are paying USD 100 for the fingerprint unlock and semi-functional Apple Pay.

At this time, Apple has noted they will continue to sell the mini 2, which for many businesses will remain the better deal largely because it is less expensive yet offers exactly the same hardware and size.

The iPad Air 2

As the name implies, the iPad Air 2 is the second version of the popular iPad Air which was introduced last year. As with the mini 3, the Air 2 has seen a slight change to the home button with the introduction of the Touch ID feature that allows users to unlock their devices using their fingerprint.

The new version also enables the Apple Pay feature so users can use their fingerprint to approve purchases. Sadly, there is no NFC chip in the device, so you won't be able to use the device to make purchases at stores.

Beyond this, there are a number of interesting changes that many business users will find useful including:

  • A faster processor - With what Apple calls the A8X processor, the iPad Air 2 is one of the fastest and most powerful tablets on the market. Users have already noted faster website loading times and better overall responsiveness, especially when running graphics intensive apps.
  • A thinner, more mobile body - Apple reduced thickness with the iPad Air 2, making it thinner than any other iPad. At 6.1 mm, you will be able to use the device all day without it feeling awkward in your hand.
  • A less reflective display - While the displays on the iPad have always been top of the line, there have been complaints in the past about how the glass on the device is a bit too reflective. With the Air 2, a less reflective display is being used which supposedly cuts glare down by as much as 56%. This means you will be able to see what is on the screen more easily in more locations and situations.
  • The Apple Sim - For users in certain countries like the US and UK, the cellular version of the iPad comes with what is called the Apple Sim. This sim card is universal in that it allows you to connect to the mobile network of your choice without having to switch cards. This also makes switching networks and plans much easier.
If you are considering picking up the iPad Air 2, the 16 GB Wi-Fi only version starts at USD 499. If you would like to learn more about how these devices can be used in your office, contact us today to learn more.
Published with permission from TechAdvisory.org. Source.

Topic iPad
November 5th, 2014

AndroidTablet_Nov03_BWith the upcoming release of Android 5.0 Lollipop, there will be a subsequent release of new tablets and devices running the operating system (OS). Many of these users are likely to be business users who need increased security. In an effort to ensure that the next version of Android is indeed more secure, Google has included a number of security updates and features.

1. Smart Lock

One of the first steps to ensuring that your Android device is secure is to put a lock code on the screen. Adding a pin code, or pattern code, to your device makes it more difficult for someone else to gain physical access. On the downside, constantly entering the code can be annoying, especially if you need access to your device on a regular basis.

In an earlier version of Android, the ability to use your face to unlock your device was introduced, but it hasn't really been all that popular. With Android 5.0, Google has introduced a feature called Smart Lock.

This feature uses either NFC, Bluetooth, or your face to unlock your device. Essentially, you pair your device with another device and when it is in range it will automatically unlock. For example, you can pair your computer with your phone via bluetooth. When your phone is near your computer, it unlocks and allows you access without having to enter the pin. If you prefer to use your face to unlock your device, this feature has now been improved and moved to be part of Smart Lock.

2. Automatic encryption from first boot

As businesses continue to integrate tablets and other devices, the amount of data stored on these devices increases. As a result, you eventually end up with important data on your device that you need to keep secure. One of the best ways to do this is to encrypt your device.

On older versions of Android, device security was fairly complicated when not automatic. Now, any device running Android 5.0 is automatically encrypted when the device is started up for the first time.

This encryption will ensure that the data on the device is secure from the start, something which many business users will likely find quite useful.

3. SELinux

SELinux, or Security Enhanced Linux, is a security model implemented in Android last year which is configured to help minimize security threats. All developers must include SELinux enforced security on their apps. What this has done is increased the overall security of apps installed on devices and reduced the number of vulnerabilities that could compromise device security.

For most users, the updated requirements and measures introduced by Android Lollipop will lead to increased overall device security from the apps through to other features.

If you are looking to learn more about the latest Android release features get in touch with us today.

Published with permission from TechAdvisory.org. Source.

October 29th, 2014

BCP_Oct27_BBusiness continuity plans are an important part of any business, especially if owners and managers want to see a business through any disaster. In order to have an effective plan, it is important that businesses integrates technology that can support a plan. The fact is though that this technology will eventually need to be replaced. Here are five tips that can help you determine whether you need to upgrade to a new system, or replace existing ones.

1. New technology and systems offer increased resilience

When it comes to continuity and the systems supporting it, businesses need to ensure that they are resilient. This means implementing hardened systems that will remain working in adverse environments; systems like UPS (uninterruptible power supplies), etc., so that should a disaster occur services will still be available.

Beyond this, it is a good idea to implement systems that can be switched from one location to another quickly and easily. A good example of this is implementing cloud storage and backup which can be recovered to other systems with minimal fuss.

Technology that increases the resilience of your systems and continuity plans is worth implementing.

2. Enhanced data protection and availability

During and after a disaster, it is vital that businesses have access to their data. If your data is not protected in an efficient manner, or easily accessible once it has been backed up, you could see a decrease in business effectiveness and delays in fully recovering.

Technology or systems that enhance data protection and availability over your existing systems are worth including in an upgrade, so that you can benefit from data being available when you need it most.

3. Systems offering increased communication

Communication during and after a disaster is crucially important if your business is to survive and recover full operations. When a company faces disaster, communication networks need to be strong and available at any time. So, if you can find systems that enhance the ease and effectiveness of your communications then these could be worthwhile upgrading to.

4. New technology is available to simplify plan development and auditing

If you have developed a continuity plan in the past, you know that it can be a time consuming task. While essential, many business owners do not have the necessary time to commit to this. This is where systems and technology can help.

A system that makes the auditing and development of plans easier may be worth including in an update.

5. Technology that decreases costs

With businesses operating on narrower margins, many business owners want systems to keep costs low or at the very least ensure costs don't rise. If the systems you are looking at have been proven to reduce operating costs, then it may be a good idea to consider them.

It is important however to not integrate technology simply to save money. You should aim for solutions that are affordable, but that will also offer these worthwhile benefits and more.

We recommend talking to us to find out how we can help you find the services and technology your business needs to ensure your business continuity is not only working but will also deliver when you need it.

Published with permission from TechAdvisory.org. Source.

October 24th, 2014

AndroidPhone_Oct20_BGoogle's Nexus line of devices promises users a pure Android experience. This means that the operating system is exactly as Google designed it to be, unlike many other Android devices where manufacturers add their own layout and design. In mid October, Google announced not one, but three new Nexus devices that set a new benchmark for what Android can really be.

Android L becomes Android 5.0 - Lollipop

While Google announced Android L earlier this year, little was said about what the full name of the next version of Android would be. The company finally laid speculation to rest with the announcement that the next version of Android will be 5.0 - Lollipop.

This is the first major update to the Android platform pretty much since Android 4.0 was released back in 2011. While the different versions of 4.0 introduced useful features and changes, the overall look of the system has largely remained the same. Android 5.0 will change this, with what is called Material Design, which brings a universal look (user interface) to apps across all devices.

Beyond a new look, 5.0 will introduce a new operating environment and coding that allows apps to run faster and more efficiently on existing hardware. Support for faster and more powerful processors is also being included so over the next few years you can expect to see phones and tablets become even more powerful.

To begin with, Android 5.0 will be available on the newly announced Nexus devices, along with older Nexus devices (7, 7 (2012), 5 and 4), some Motorola devices, and all Google Play Edition devices. The company has not set an official release date for this update, but you can probably expect it sometime in mid-November. Other devices will have to wait until the manufacturers can adopt this version of Android to their systems.

The Nexus 6

Like most other popular devices, there have been solid rumors about the Nexus 6 all over the Internet. True to these ruminations, the 6 will be made by Motorola and will be a large phone - 6 inches in fact. Here is a brief rundown of the important specs for business users:
  • Screen size - The display is 5.96 inches diagonally, with the total size being 6 inches from top-left to bottom-right.
  • Battery - The battery is 3220 mAh, which should be more than enough to see you through a day. Motorola has also included their fast-charging technology which can produce six hours of use from a 15 minute charge.
  • Processor and RAM - The processor is a top of the line Snapdragon 805 quad core 2.7 GHz. There is also 3 GB of RAM, which means there is more than enough processing power to run everything you need.
  • Memory - The device is available with either 32 GB or 64 GB of storage.
  • Price and availability - Unlike previous Nexus devices, this phone starts at USD 650 for the 32 GB version, while the 64 GB version costs USD 700. Pre orders for this device start on the Google Play store on October 29 with the device being released in mid-November of this year.

The Nexus 9

The Nexus 9 is the newest tablet in the Nexus line. Made by HTC, it looks to have been designed to compete directly with the iPad Air. Here is a brief rundown of its tech specifications:
  • Screen size - The display on this device is 8.9 inches diagonally, with the total size being 9 inches from top-left to bottom-right.
  • Battery - The battery is a 6700 mAh, which should be more than enough to see you through a couple of days of use.
  • Processor and RAM - There is a high-quality processor running at 2.3 GHz. There is also 2 GB of RAM, which means there is more than enough processing power.
  • Memory - The device is available with either 32 GB or 64 GB of storage.
  • Price and availability - This tablet starts at USD 400 for the 32 GB version. There is also be a keyboard case, which looks similar to those purchased for Microsoft's Surface. The device is available to pre order from the Google Play store on October 17, with a release date of November 3 of this year.

The Nexus Player

This new Nexus device is the next step in the evolution of the Chromecast, or Google's device-to-TV broadcasting device. Like similar solutions, it allows users to stream content from their devices, or stations like Netflix, onto their TV or HDMI monitors. While at first glance this may not be the most useful device for businesses, there is one feature that could prove popular: You will have the ability to broadcast what's on your device's screen on your television screen.

This includes Chrome tabs, so if you use cloud-based software like Google Apps you can technically use this to stream presentations or to collaboratively work on documents in a meeting format.

Coming in at USD 99 per set, this could be an affordable solution for companies who don't want to invest in a projector, or who already have a television screen in their office. The system went up for pre order on the Google Play store on October 17.

If you would like to learn more about Google's Nexus devices contact us today and we can help you make the right tech decisions for your business.

Published with permission from TechAdvisory.org. Source.

October 23rd, 2014

WindowsPhone_Oct20_BDevices running Windows Phone, while not as popular as other systems, have many features that small to medium business owners can take advantage of. One such feature is the ability to move your apps from your device's hard drive onto an MicroSD card. If your device has an SD card slot here's how you can use this feature.

Before you start moving apps to your MicroSD card, you should be aware that this feature works best on devices running Windows Phone 8.1. So, if you are not running this version on your device, the following tips may not work. Also, not every Windows Phone device has an expandable memory slot, so it is best to first check the technical specifications for your device.

Installing new apps to a MicroSD card

This option is best for when your device's main hard drive is full and you want to install apps while keeping existing ones. You can set it so that any future apps will be automatically installed onto your device's MicroSD card instead of the hard drive, by:
  1. Opening the Settings app.
  2. Scrolling down and tapping on Storage Sense.
  3. Tapping on the box labeled Store new apps on my.
  4. Selecting SD card.
Note that because the MicroSD card is removable from your device, you will need to have the card that has the apps installed on it plugged into your device in order for these to work.

Moving installed apps to a MicroSD card

If you have apps installed that you would like to move to the SD card, such as apps that you don't use as often, you can do so by:
  1. Opening the Settings app.
  2. Scrolling down and tapping on Storage Sense.
  3. Tapping on Phone which should be located at the top of the screen.
  4. Selecting Apps + Games followed by the app you would like to move.
  5. Tapping on Move or Move to SD card followed by Yes.
While this is useful, not every app can be moved over to your SD card as this is actually up to whether the developer has selected for their app to be movable or not.

If you are looking to learn more about using your Windows Phone and to find out what you can achieve with it, make the call to us today.

Published with permission from TechAdvisory.org. Source.

October 22nd, 2014

SocialMedia_Oct20_BWhile social media has become an important and integral part of many business's marketing plans, it can be easy to get stuck in a bit of a rut when it comes to developing dynamic content and varied posts. This often sees companies sticking with the same content types, which can get quite boring for all parties. To help, here are five types of content that you should be sharing.

1. Selfies

The 2013 "word of the year", according to the Oxford English Dictionary, has become so popular it's no mean feat to avoid it these days. Truth be told, the selfie is popular for a reason: It is a quick way to get people to engage with your content.

The key here is to know when to take a selfie for your social media sites. What you want are selfies that make your company look more human, for example a group lunch meeting or after-work game night that shows people having fun. When done in the right way, selfie posts can increase interaction. Just be sure to limit the number you post, as too many could lead to you being perceived as being too focused on your company and not your customers.

2. Inside looks

When we find a product or service we like, we are often curious to learn more about it. This includes learning more about the company that makes the products or services and how it operates.

If you have a growing fan base, why not create content that provides customers with an inside look at some aspect of your business. Take pictures of your office, videos about how your products are made, or perhaps write content about how certain services are created and delivered. Basically, try to come up with content that gives people an inside view of the company.

The reason this type of content works is because it often gives customers a deeper understanding about a business, and creates a closer connection to the products and services. If you can increase overall attachment, you can increase the chances that customers will interact with content, stay loyal to your brand, and even share information about your company or recommend you.

3. Quotes

Famous quotes can be a great way to get a message across in a strong way. If for example you are hosting a Thanksgiving party, or Halloween party, adding a themed quote to your post could be a great way to encourage social media users to interact with it.

Also, if you can find quotes that are relevant to your industry, you could post these whilst asking for opinions or to further a point you're trying to make.

4. Fill in the blanks

While this may sound a little simple, posts that ask your audience to fill in a blank can be a great way to drive engagement while giving your customers a chance to tell their own story. For example, if you are a bakery who produces well-known donuts, asking a question like: "The first time I had this donut was _." could be a good way to inspire customers to interact with you.

5. Videos

One of the more drastic changes many social media sites like Facebook have implemented in the past couple of years is a feature that automatically plays a video when someone pauses on it while scrolling. While not fully welcomed by all users, this move has actually led to the number of video views increasing by as much as two times.

While creating a video because everyone else is, is a bad idea, if you have content that you know can be turned into a useful video e.g., a how-to video, then this could be a great way to reach your target market in an interesting way.

If you are looking to learn more about how you can leverage social media in your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
October 15th, 2014

BusinessValue_Oct13_BMobile devices like smartphones and tablets have become essential tools to almost every business manager and owner. Regardless of the system you use, there are hundreds of different types of apps out there. From the simple to the complex, it can be a task to pick the types of apps to install on your phone. To help make things easier, here are five of the most common types of apps business users should have on their devices.

1. File creation, management, and collaboration

Many small to medium businesses are implementing cloud-based document systems. These systems enable easy file creation, storage, and collaboration between users in the office, coincidentally they also have mobile apps.

If you have cloud-based document systems like Google Apps or Office 365 in your office, it would be beneficial to install the mobile apps for the system that you use. The reason for this is because the mobile apps have the same functionality as their Web-based versions. From your device you can access files, create new ones, share them, and even edit files which means you can be productive on the go.

2. Lists

A good lists app can go a long way in helping to keep you organized. From creating a daily to-do-list to creating a list of long-term tasks or goals, you can create lists when you think of them and easily sync them with other devices and even colleagues.

Lists apps also help because we often come up with things we need to do while away from the office. Because our mobile device is always with us, we can simply add it to an existing list, or create a new one. No having to track down paper that may be lost, or trying to remember things.

While there are many list apps out there, one of the most useful is any.do which allows users to create both work and personal lists and share them with other users. Wunderlist is also great, as it allows users to create lists with sublists and even assign tasks to other people.

3. Notes

Like a list app, a good note app is essential. If you come up with an idea outside of the office, you can jot it down and have the note sync with other devices for action when you are back in the office. Apps of this type are also useful in meetings outside of the office because many of them allow users to record conversations and even add notes quickly. So, if an important idea comes up or is talked about it is recorded and not missed.

Some of the best Notes apps include Google Keep which syncs with your Google account and allows you to quickly create notes. If your office uses Microsoft Office, or Office 365, the best choice would be OneNote which can sync with your Microsoft account, bringing notes to any system. For those who want a powerful notes suite, the best option is Evernote, which works on almost every system and Web browser.

4. CRM

Customer Relationship Management (CRM) tools have become one of the most essential ways for business owners and managers to manage their relationships with their customers. Companies that have integrated a CRM solution have found that overall satisfaction and customer retention has improved.

Because these solutions allow you to quickly view customer data (e.g., contact information, sales history, etc.) it makes sense for mobile apps to be created for anyone working out in the field. In fact, most CRM solutions now have mobile apps that allow you to access customer databases from any mobile device. If you have a CRM solution, especially a cloud-based one, it is worthwhile checking with your provider if there is a mobile app too.

5. Communication

When out of the office, you need a way of keeping in touch with those back at base, or other employees who may also be out of the office. While email is usually enough to cover most communication needs, there are times when you need something more immediate. That's where apps like Google Hangouts, iOS Messages, Microsoft Lync, and even Facebook Messages can help. These chat-oriented apps enable communication wherever you have a data, or Internet, connection.

Beyond this, there are a wide number of VoIP solutions that offer mobile apps. When you install these on your device, you can turn your mobile into your office phone which will function exactly like your desk-based phone. This makes it easier to keep in touch with the office, so be sure to ask your VoIP provider if there is a mobile app you can install on your device.

If you have a favorite business app, let us know. And, if you are looking for a way to increase the value your business can provide customers, contact us to learn how a mobile solution can help.

Published with permission from TechAdvisory.org. Source.