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June 19th, 2014

androidtablet_June18_BThe growing number of work apps has led to an increased popularity of Android tablets. While most businesses rely on these apps to help boost productivity, it’s likely that little or no attention was paid to reading through the required permissions before installing them. To ensure safety, as well as to help maximize your Android tablet’s efficiency, it could be time you familiarized yourself with checking app permissions and understanding what common permissions you’re likely to come across.

Checking app permissions

Head into Settings on your Android tablet, go to Apps and then tap on any app and scroll down to the bottom of the page to see the permissions that have been granted. Note that you are not able to switch individual options on or off, so it’s all or nothing.

However, there are various third-party apps you can install to give you a better look and more control over app permissions. One of those apps is SnoopWall, which once installed will set itself as an administrator to comprehensively audit and manage the security setup on your tablet.

Common permissions 101

Modify, delete, and read storage: This gives an app permission to access the storage on your device in order to save and edit files. Most apps will require some kind of access, if only to keep temporary logs on your device. Keep in mind that any app with these permissions can also access your public folders like your photo gallery as well as your music folder.

Find and use accounts on devices: Facebook, Twitter, and Google accounts are often integral to the way you use your phone, letting you send a Tweet from anywhere and upload photos onto your Facebook account at any time. This permission simply gives an app the ability to tap straight into these accounts to make life easier for you. Bear in mind that the app can potentially access any information stored in the account in question.

Full network access: Most apps require some kind of Internet access, whether it’s for software updates, syncing, or retrieving data from online sources. Full network access is used when retrieving adverts to display, but as with most permissions, you’re relying on the app in question to use this privilege responsibly.

Phone status and identity: This permission enables apps to recognize when a call comes in and gives you the chance to answer it by pausing the current app in the background.

Prevent tablet from sleeping: When your tablet goes into sleep mode, it can interrupt certain processes such as data being written to the internal storage. This permission enables an app to keep your device awake while important system tasks are being carried out. It can also be used by video players to keep the screen on.

Read and send text messages: There are countless apps that want to replace your tablet’s SMS functionality, and this permission is used to automatically scan your incoming texts for authorization codes (used where two-step authentication is involved). This is another classic example of a permission that can be very useful or very worrying. It is vital that you make sure that the app asking for this permission has a clear use for it.

Read your contacts: While a whole range of apps ask for it, this isn’t something you want to give away without good reason. The ability to share content with your friends in some way is often the underlying purpose for this permission, but also so that the app can quickly auto-complete the names of your contacts whenever required.

Sticky broadcasts: This permission is all about the way apps communicate with each other. Android treats each app as if it were a separate user: broadcasts enable these apps to talk to one another (sometimes without your knowledge), and the stickiness controls how long they hang around in the device’s memory for. If an app wants to communicate something to other apps or to Android a long time after the event, it then uses a sticky broadcast.

There are plenty of other permissions to consider but these are the ones you’ll run into most frequently on your Android tablet. It’s important that you pay attention to app permissions in relation to new apps as well as apps you’re already using to ensure your tablet’s security.

Looking to learn more about app permissions? Get in touch today and see how we can help.

Published with permission from TechAdvisory.org. Source.

June 18th, 2014

virtualization_June17_BIn some cases, the value proposition that server virtualization offers business owners is a no-brainer. But for others, it might not be advisable. The real question is how do I identify if server virtualization will save my business money? To make sure that you are fit to reap all the benefits of a virtual server, you must first make sure that server virtualization is right for your business.

10 ways to identify if server virtualization will save you money:

  1. Expert IT personnel: Some small businesses don’t have an IT person on the payroll, or if they do, that person deals with tasks such as security or desktop management which often means they are ill-equipped to deal with the technological sophistication that virtualization demands. If you don’t have an IT expert, virtualizing might not be right for you.
  2. Technology as core competence: If your company’s core competence is technology, or if you have lots of servers which require abundant storage and skilled IT veterans, server virtualization is sure to help save your company money. Not only will you improve on storage efficiency, but you won’t have a payroll replete with lots of IT personnels.
  3. Busy servers: If your servers are taking up floor, rack or shelf space, or if they are dedicated to particular applications; your business is likely to save money through server virtualization. Moreover, if your server equipment is aging, server virtualization might help with significant server consolidation, meaning fewer servers, lower power bills and more floor space, too.
  4. Sensitive applications: Note that not all applications do well in virtual environments. Some critical or sensitive applications require a lot of processor or memory resources and you don’t want them sharing those resources with other virtual servers. Find out about your applications performance needs, if they’re not sensitive they may be ripe for a virtual server.
  5. Shared storage: Some people will tell you that virtual servers must have a virtual storage, however those themes usually come from vendors whose livelihoods are tied to virtual storage. If your business focuses on having a centralized storage that is shared between users, virtualization can be very beneficial.
  6. Speed of deployment: Some businesses need to be able to provision servers rapidly since failure to do so is a distinct competitive disadvantage. If thats the case in your business, virtualization is a must. Ordering a physical server and deploying it can take days if not weeks; unlike a virtual framework which once in place deployment can be done in no time.
  7. Server virtualization test drive: Why not try virtualization on a small scale before deciding if you should go all virtual? You can buy inexpensive tool such as VMware Workstation which costs around USD$199 for your IT staff to try out and see the potential value of server virtualization.
  8. Do research: Even if you think you know all the basics about server virtualization, be safe than sorry by doing more research before implementing anything. A good place to start is Virtualization for Dummies. It provides a thorough basic understanding of the idea as well as what it can do for your business.
  9. Ignore server virtualization hype: With so much hype around virtualization these days it would be easy for some businesses to rush into. Don’t do that! Instead, do some research and analyze your business’ components and needs before deciding to go all virtual.
  10. Get help: Server virtualization can be quite complicated, the good news is that vendors are making it much easier to deploy. If you decide to virtualize your servers, getting help from a reputable vendor can pay off in the long run. Most vendors offer solution bundles which include servers and storage pre-installed virtual servers for turnkey operation.
While server virtualization proves to be an efficient and cost-effective solution for many businesses, the most important thing here is to not rush into a virtual server. Take a little time and go through a checklist to see if your business is right for the idea because if not, you’re likely to be losing both time and money. Looking to learn more about server virtualization? Call us today for a chat.
Published with permission from TechAdvisory.org. Source.

June 17th, 2014

businessintelligence_June16_BBusiness intelligence (BI) plays a vital role in most businesses. It helps identify and monitor business trends and facilitate decision making, as well as improve your strategic management processes. Isn't it time you made use of your company’s resources and accessed valuable corporate data to improve your BI for the good of your company success?

5 ways to improve business intelligence value

1. Pump customer data into your analysis Most companies are chasing after a 360 degree view of their customers, and while this seems like an elusive goal, it can be achieved. Take the first steps by integrating data from your CRM, accounting, and customer support systems into your BI dashboards and reports to allow analysis of customer growth, profitability, and lifetime value. Understanding these KPIs can help you spot trends as well as identify opportunities to cross-sell or upsell. 2. Set up alerts and delivery Your business intelligence can instantly improve its standing and value with alerts and report delivery. Notifications, in the form of email alerts, are useful for managers to keep an eye on business operations without having to log into the BI system. The added perk here is that managers can stay on top of KPIs and new updates even when they're on the move as reports and dashboards can be emailed to them according to a set schedule. 3. Reassess your dashboards If it’s been a while since your BI dashboards were first designed, try updating them with modern charts and stylish fonts. While this may seem unnecessary to some companies, attractive dashboards attract more users and you’ll likely see an uptick in adoption after a dashboard refresh. 4. Deploy existing content on mobile devices By increasing your BI content’s availability, you can quickly increase the number of users accessing it. A great way to do this is by deploying your dashboards and reports on mobile devices. This is especially useful for decision makers who travel frequently or need to be able to access KPIs from anywhere; after all it’s easier for them to pull out a phone or tablet rather than drag out a laptop. Your BI system likely includes some way to make your existing BI content mobile. Allowing users to access BI the way they want can be a great way to boost your BI value. 5. Make it predictive While BI has traditionally been used to present historic data for manual analysis, now more than ever it’s incorporating predictive analytics. By leveraging stored data from your BI system and applying predictive analytics, you can project future performance and make better business decisions based on more accurate forecasts.

Modern BI platforms come with many options, from multi-data source connectivity to mobile BI. It is up to you to leverage the full breadth of your BI software’s capabilities to ensure that you’re getting all the value it can deliver. Looking to learn more about business intelligence and its functions? Get in touch.

Published with permission from TechAdvisory.org. Source.

June 10th, 2014

ipad_June10_BApple's yearly WWDC (World Wide Developers Conference) is one of the most eagerly anticipated moments of the year for fans of the company's products and systems. This year, as with others before, has proven to be an interesting one. Perhaps most attention-grabbing of all is the announcement of a new version of iOS.

The new iOS

At 2013's WWDC, Apple introduced a new and completely overhauled version of iOS - iOS 7. Now, one year on, the platform has proven to be a hit with users. This year the company has announced iOS 8, which is being set up as rhwfsfcssxasaqaan improvement over the previous version.

In fact, Apple has taken the success of last year's version of iOS and added a number of new features and updates that aim to improve on the platform while making mobile devices even easier to integrate into your daily routine.

6 Features business users will benefit from

During Apple's announcement on June 2, there were a number of great new features and updates introduced, all of which will be available when iOS 8 is released. Here are six features business users will enjoy:
  1. Enterprise features - The iPhone and iPad are devices commonly used by businesses and it can be difficult for IT departments to manage these devices or for users to easily share files using company centric clouds. Apple noted that iOS 8 will come with enhanced management tools to make it easier for IT to manage devices and will also make it easier to share information and files through company clouds.
  2. Better Mail app - Many Apple users simply stick with the standard Mail app for all of their email needs - linking various accounts to one platform. Mail will receive new features and updates with iOS 8, with one of the most useful being the introduction of gestures. For example, you will be able to swipe gently to the left on a message to reply, or swipe hard to delete it.
  3. Improved Notifications Center - The biggest update to this feature is that you can now reply to a notification right from the screen, even if the device is locked. So instead of merely seeing that you have an email, you can reply. The bigger update is that the Notifications Center will support widgets from third party apps.
  4. Continuity - One of Apple's main goals is to have a seamless user experience between their devices. With iOS 8, Apple will introduce Continuity which is a feature that will allow you to start doing something on your phone and then, at the click of a button, pick it up on your laptop and carry on without a disruption. For example, if you are on your laptop and your iPhone rings, you will be able to answer it from your computer. You will also be able to call from your Mac using your iPhone.
  5. QuickType - Possibly one of the biggest complaints about the iOS centers around the keyboard. To begin with, you could only use the native keyboard and installing third-party offerings was complicated or just plain impossible. With iOS 8 you will get a new keyboard that is context sensitive, meaning it will suggest the next word based on what is already typed and the person you are texting. You will also be able to install third party keyboards like Swype.
  6. Improved messaging with iMessages - In order to make messaging easier iOS 8's version of iMessages will allow you to edit a group chat's information, name, and participants. You will also be able to share audio messages and set messages to self destruct or delete after a certain amount of time.

Will I be able to get it? If so, when?

iOS 8 was officially announced on June 2, and as of the writing of this article is heading into a beta trial period. This means that it is technically available to some iPhone users who sign up to test the new version. However, we would recommend against this, especially if you use your phone for business, as there are likely bugs that could expose information on your phone.

Apple has noted that iOS 8 will be made available in the fall. If the past few years are any indication, this should be in early to mid September. Once iOS 8 is available not every mobile device will be supported. For example, the iPhone 4 will not receive the update. The same goes for the original iPad.

If you are looking to learn more about Apple's products, or iOS, and how the systems can be used in your business contact us for a chat today.

Published with permission from TechAdvisory.org. Source.

Topic iPad
June 9th, 2014

businesscontinuity_June9_BHistorically the months of June, July, and August are when the vast majority of natural disasters strike. Regardless of your location, there is a chance that your business could be facing a real challenge if something bad happens. In order to limit the potential damage a disaster can create, it helps to be proactive and introduce a disaster strategy. One essential element that you might find useful is utilizing your mobile device, and looking at the benefit of disaster apps.

Both Android and Apple mobile devices offer a wide variety of apps that users rely on daily. Because of this, these devices have become an integral part of our lives and would no doubt be on hand if disaster struck. The upside to this is that there are apps that can help you and your employees whatever the disaster. Here are four of the best types of disaster related apps you and your colleagues should download in order to prepare.

Weather apps

It is always a good idea to know what the weather forecast is for your local area. This can help you predict what could happen and even prepare your business should say a big storm be rolling in. There are a wide variety of weather apps out there and it can be difficult to actually pick which is the best to use. We recommend:
  1. The NOAA Weather Radio - Available on iTunes for iPhone and iPad users, this app is the official app for the National Oceanic and Atmospheric Association. When installed, you can receive local weather forecasts based on your location and storm or severe weather warnings pushed directly to your device. The app can be found on iTunes and costs USD$3.99
  2. Weather Underground - This app is among the most powerful weather apps out there. Using a wide variety of weather stations and user submitted weather it is up to date and able to offer accurate forecasts. With a Weather Radio feature, and push notifications of weather alerts, you can easily track potential storms. There is also the WunderMap which has radar, reports and IR Sat views as well. The app is available for free on Google Play and iTunes, and is rumored to be coming soon for Windows Phone.
  3. Local weather apps - Many TV stations and weather organizations have localized weather apps that focus on just local conditions. If you live in a disaster prone area, it would be a good idea to see if your local TV station has a weather app, as this could be the quickest way to receive updates.

American Red Cross apps

The Red Cross has a number of excellent survival oriented apps that could really come in handy for when a disaster strikes. These apps provide tips on how to prepare yourself and your family, as well as buildings for disaster, and what to do during and after a disaster strikes.

The best part is that most of the information is available offline, so you will have access to it even if cell networks are down. Some of the apps even provide weather alerts that will sound even if the app isn't open, alerting you about any impending danger.

These apps are all available for free on Google Play and iTunes. The best thing to do is to visit the Red Cross website and look for the apps that are relevant to your local area e.g., if you are in the mountains the Forest Fire and First Aid apps may help. The apps are all free and can be downloaded by clicking the links for your device's app store on the Red Cross site.

Social media apps

Social media services could prove to be a good way to connect and communicate during a disaster. Try setting up a group for your employees to communicate and encourage them to use it when a disaster strikes to share information and enact plans. One of the biggest added advantages to using social networks is that the servers that host the service are located around the world, so the chances of the service being down is fairly slim. If you have Internet access, you will be able to access the service.

It would be a good idea to define which social network you want to use and establish your pages and connections ahead of time. Have each employee sign up for and join the group you have created and also download the app onto their mobile devices.

Google Public Alerts

Google Public Alerts is the company's alert platform that allows for the distribution of emergency messages and notices like evacuation notices, public alerts, and storm warnings. For users in the U.S., Australia, Canada, Colombia, Japan, Taiwan, and Indonesia alerts will appear in Google Searches, Maps and if you are an Android or iOS user, from Google Now.

Mobile users who have Google Now installed should see relevant alerts pop up when something happens. While you won't see alerts for absolutely everything, Google does a pretty good job at broadcasting useful information. On mobile devices, these alerts will usually pop up in your Notifications Center where they are easy to see.

To get these notifications on your Android device, you will need to download the Google Search app and activate it on your device. You can find it for free on the Google Play Store, and on iTunes. Android users can also download the Google Now Launcher which will add Google Now to your device's home screen, and can be accessed by swiping to the right from your Home Screen.

Tips for using your mobile during an emergency

Here are six tips to help you leverage your mobile device during a disaster.
  1. Install relevant apps - In order to be prepared, you should install the apps necessary to communicate during a disaster, along with a weather app and if necessary a survival app.
  2. Ensure your contacts are up to date - To be sure, you should periodically update your contacts. Should anything happen you will know how to contact people and have a higher chance of being able to get in touch.
  3. Ensure your employees have devices that work - Even if you don't allow mobile devices in the office, or employees to use their own devices, it would be a great idea to ensure that your employees have devices that are in working order so should they need to contact you, or vice versa, you will have a better chance of being able to.
  4. Establish procedures to follow during a disaster - This is arguably the most important preparation you can do. Take the time to establish procedures you and your employees should follow during an emergency. Include where people should meet, backup plans, contact suggestions and the roles you expect your employees to take.
  5. Keep your batteries topped up - Mobile devices rely on batteries to operate, and during a disaster you may be without a power source for an extended amount of time. Therefore, Minimize use during a disaster. Ensure your batteries are full, or charges as often and has high as possible.
  6. Invest in a good power bank - Power banks are useful tools that are essentially big batteries. You can charge them up then use them to charge your devices. Take a look for one that is at least 9000 MHZ, or higher. The higher the number the bigger the charge.
If you are looking to learn more about using mobile devices during a disaster, or how your company can prepare, contact us today. Learn about our services and how we can help.
Published with permission from TechAdvisory.org. Source.

June 5th, 2014

WindowsPhone_June02_BSoftware has long been Microsoft's bread and butter, but over the past few years the company has been branching out and introducing more hardware products. One of their newest being the Surface tablet. The first two versions of Surface were met with largely mixed reviews, but now the company has introduced Surface Pro 3 - which looks to be the best one yet.

About the Surface Pro 3 tablet

Officially announced on May 20, this newest version of Surface brings about a number of changes to the platform. First and foremost, there is a change in the device's positioning. While previous versions were designed to be direct competitors to the Apple iPad, the new version of Surface Pro 3 is being marketed as a highly mobile device that is meant to replace your laptop.

In fact, Microsoft has noted that they are targeting users, especially business owners, who have both a tablet and a laptop. The company is billing Surface Pro 3 as the device that will allow users to ditch the two, and instead replace it with one.

In pursuit of this goal, Surface Pro 3 has a larger screen and some advanced tech specs that provide it with laptop-level power, while keeping the overall portability of the modern tablet.

Technical specs business owners will find useful

Surface Pro 3 comes in five different versions, with the models being separated by which 4th generation Intel processor is included and the amount of storage space they have:
  • 64GB Intel i3
  • 128GB Intel i5
  • 256GB Intel i5
  • 256GB Intel i7
  • 512GB Intel i7
Aside from the processor, RAM and storage space, all versions share the following specs:
  • Size - The Surface Pro 3 is 11.5 inches wide by 7.93 inches high and weighs 1.76lbs.
  • Memory - The 64GB and 128GB models have 4GB of RAM, while the 256GB and 512GB models have 8GB of RAM.
  • Screen - There is a 12 inch screen with all models and a resolution of 2160 x 1440. This equates to a high resolution screen that should be more than enough for every user.
  • Connectivity - All models can connect to Wi-Fi, support Bluetooth 4.0, and have a full-size USB 3.0 port, along with a microSD card reader, and Mini display port.
  • Operating system - Surface Pro 3 runs a full version of Windows 8.1, which comes pre-installed on the device.
  • Accessories - There are a number of cases you can buy including the Surface Pro Type Cover which includes a full keyboard and trackpad built into the case. Combine this with the built-in multi-function hinge and you can use the device almost anywhere.
  • Battery life - Previous versions of the Surface had average, or slightly below average battery life. Because this device isn't out yet, we can't give an accurate number as to how long the battery should last. That being said, this is a powerful device so battery life will likely be closer to most laptops rather than tablets - anywhere from four to eight hours.

Should my business invest in this technology?

From the specs alone, the Surface Pro 3 looks to be a good investment for users who are looking to merge their tablet and laptop. Also, because this is a Microsoft tablet, users of the company's other systems and software, especially Office 365 and Windows 8, will be at home with this device.

If you or your employees are looking to be productive while on the go, and use Microsoft or cloud systems, this device could be the perfect business tool. The major downside to Surface Pro 3, as with previous versions, is the price, which starts at USD$799 just for the device, so you are looking at almost USD$940 per unit. The most powerful version - the 512 GB/ Intel i7 starts at USD$1,949.

Should you be about to replace your tablet and laptop, this could be a viable solution as the cost of replacing both could be more than, or at least similar to, the cost of a Surface Pro 3. That being said, this is still a new device so it may be worthwhile waiting a few months to see how people who purchase the unit like it, and how it can be integrated into your business better.

Where can I find one?

Because this tablet was just announced the other week, it actually isn't available to purchase just yet. You can go to the Surface website and pre order one now and as of the writing of this article, the i3 and i7 devices will be shipped August 31, 2014 while the i5 devices are scheduled to ship June 20, 2014.

If you can wait until the release, you should be also able to pick up the device from most major retailers and Microsoft partners who carry hardware. And, if you would like to learn more about this device and how it can integrate with your business contact us today.

Published with permission from TechAdvisory.org. Source.

June 4th, 2014

AndroidTablet_June02_BOne of the basics for Android tablets is that they connect to the Internet. While every tablet can connect via Wi-Fi, an increasing number of models are also able to connect via data networks. For those who have tablets that connect with data networks, you likely have a set amount of data each month, meaning you run the risk of exceeding this amount, which could prove costly.

Here are three things you can do in order to minimize and track the amount of data you are using on your tablet.

1. Turn off your data when you aren't using it

All modern tablets have the ability to connect to a Wi-Fi network, and many of us have these in the office and at home. While many tablets have the ability to switch between connection types automatically, there is always the chance that you may loose connection and switch to a data network without knowing.

If this happens, you could see your data allowance quickly drained. Therefore, it's worthwhile turning off your data when you aren't using it. On most devices, you can do this by:

  1. Going to your device's home screen.
  2. Swiping down from the top and either selecting Settings or tapping on the profile image (usually a person icon) and tapping Settings.
Under Wireless & Networks tap on Data usage. Next, slide the tab Mobile data from On to Off. On some devices you may see Mobile Data right on the Settings menu, and sliding it to Off will turn off your device's data connection.

If you are going on vacation or out of your data provider's service area this is useful thing otherwise you may incur roaming charges which are usually costly. Note, that when you do turn your data off you will still be able to connect to the Internet over Wi-Fi.

2. Set a limit on the amount of data used

On Android devices using newer versions of Android there is actually a built in data tracker that allows you to see how much data you have used in a given period. You can access it by:
  1. Going to your device's home screen.
  2. Swiping down from the top and either selecting Settings or tapping on the profile image (usually a person icon) and tapping Settings.
  3. Selecting Data usage.
Note, this may be in a different location on your phone, it depends on the manufacturer. It can be found in the device's settings menu, just take a look at the options related to mobile and data.

With Data usage open, you should see a graph that displays the amount of data you have used during the current month. If you tick Set mobile data limit you can manually set a limit for your data. If you go over that limit, your device will automatically disable mobile data. We suggest setting it for around 10-20MB below the limit on your contract. You can also set a warning limit that will let you know when you are approaching a certain amount of data.

If your billing cycle doesn't begin at the start of each month, press Data usage cycle and select Change cycle… to set the dates to fit with the monthly charge cycle.

3. Audit the amount of data your apps are using

If you open the data usage part of Settings and look under the chart that displays the amount of data you have used you should see a list of apps that have used data, ranked by the amount each app has used.

You can see which app is using how much data and from here you can adjust how you use an app. For example, if you see that YouTube has been using a high amount of mobile data, it may be a good idea to restrict viewing videos to when you are on Wi-Fi.

If you see that apps are using data despite the fact that you aren't actually using the apps you can restrict the app from using data in the background. Many apps use data to keep their content up-to-date or available for the next time you open them. Try tapping on the app names in the list below the graph and a new window will open.

Take a look at the pie graph and you will see two sections: Foreground and Background. Foreground indicates how much data the app is using when it's open while Background shows how much is used while the app is closed.

If you tick Restrict background data at the bottom of the window, the app will not be allowed to use data while it isn't open.

Looking to learn more about your Android tablet? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

June 3rd, 2014

androidphone_June2_BMobile devices like smartphones and tablets play a huge role in helping today’s workforce get things done while on-the-go. With that in mind, storage space has become an essential backbone to support today’s fast-paced world, giving users security, versatile support, and peace of mind. And with more people turning to Android devices due to factors like increased apps and lower costs, the question is how you can increase your device’s storage space.

MicroSD card:

The best way to get more storage on your Android device is to buy a microSD card. A decent 64GB card can be bought for as little as USD$40 and inserted straight into your smartphone or tablet. Go to Settings and Storage and assign what you want to be saved to your microSD card in the future, as well as moving existing files to maximize storage space.

It's important to note that not all devices have microSD storage slots. The Nexus 5, for example, does not support a microSD card, so make sure your device can support expanded storage in this way first.

Cloud storage:

While a fair number of Android devices do have a microSD card slot, an alternative option for freeing up space is to use cloud storage. Those that haven’t embraced the changes the cloud have brought may find it a little tricky at first, but it soon becomes second nature. We recommend using cloud storage apps to store images, important files, and any files which are either too big or too small to make accessing them via a data connection worthwhile.

One of the best ways to access cloud storage is to download an app to your Android device. The perk here is that with most cloud storage apps, you can set these to automatically back up selected files. Make sure to check that your files are saved on the cloud app and then you can delete the files from your smartphone or tablet to create more space. The only downside to this is that you’ll need Internet or data connection to view photos on your Android device.

Delete unused apps:

If you have a new Android device and you’re already running out of space, you can free some by deleting any bloatware that might have come preinstalled on your device. Some bloatware apps can’t be deleted, but most of them can be removed. Simply go to Settings then tap Apps and then tap the app you want to delete and press the Uninstall button.

If you’ve had your Android device for some time, chances are that you have downloaded many apps including those that are rarely used now. Uninstalling these apps is a great way to free up some space. Simply open your app drawer, tap, and hold on an app to uninstall. When your home screen pops up drag the app to the top of the device and drop it over Uninstall to delete.

Wireless hard drive:

A wireless hard drive is a final option for gaining access to more storage space on your Android device. It is exactly the same as a portable hard drive, except that you connect to it via Wi-Fi.

One of the best wireless hard drives available right now is the Kingston Digital Wi-Drive 32GB which can be bought for as low as USD$50. These wireless hard drives are usually available from 32GB to 1TB, so make sure you choose one that will cover your future usage as well.

Having more storage space on your mobile device will not only enhance your work security but also give you some room to breathe. Looking to learn more about Android phones and what each one has to offer? Call us today for a chat.

Published with permission from TechAdvisory.org. Source.

June 3rd, 2014

SocialMedia_June02_BWhile many of us have a profile on at least one social media site and likely have for a handful of years now, we are seeing businesses joining these platforms in an ever increasing number. Many business owners create a corporate profile in order to interact with customers and conduct marketing. One of the more popular ways to market your business through social media is through social PPC.

Define social PPC

Businesses who advertise through social media have a number of ways they can get their ads and content seen on this platform. The most popular is based on one of the Internet's oldest marketing schemes: Pay-per-Click, or PPC.

In a broad sense, PPC is the act of paying an advertiser or website to place ads at strategic locations. Placing these ads is usually free, or comes with a nominal fee, but when a user clicks on the ad and goes to the destination site, the owner of the ad pays the advertiser or site a small fee.

In relation to social media, social PPC is simply ads which are placed on the social networks. For example, you can pay Facebook to place an ad on the right-hand bar of certain user's News Feeds. If they click on the ad, Facebook will then charge you a set amount for that click.

Where social PPC differs from other types of PPC, more specifically search PPC - paying search engines to display your ads - is that it is more display oriented. With search PPC, you pay the engine to show your ad when specific search keywords are entered. With social PPC, you pay the site to display your ad regardless of what the user is looking at.

3 Common misconceptions about social PPC

While this process is becoming more popular with businesses, especially those who have integrated social media into their marketing plans, there are some common misconceptions that seem to be floating around.

1. Starting small is the way to go

As with most strategies in business, when starting something new you often want to test the waters before jumping in full scale. Many companies who are trying social PPC for the first time will often start with one or two campaigns running at the same time. While this may work for small businesses with an unproven profile, those with an established profile and marketing strategy may want to try running 3-5 campaigns at the same time.

The reason for this strategy is that it can help spread out the overall views, along with enhancing the quality of information and results. For example, you can easily compare and establish what is working when you have more than two alternatives to compare.

2. You need to be active on the services you target

Despite what some people in charge of marketing believe, you don't need to be active on a social network in order to be able to use social PPC features. Many networks, like Twitter, simply require that you have an account in order to be able to use the ad features.

If you do want to use the ad features of different social networks, you should be sure to at least have a fully completed profile. This includes address, name, location, and business info. Of course, if you want to enhance the success of your initiative, an active profile will help but it is not necessary.

The best example of this is if you want to use the promoted post feature in Facebook. You will need to have content in order to actually use this feature successfully and the more content and followers you have, the higher the chances of what you promote being seen.

3. You MUST be using Facebook Ads

Facebook is the most popular social media platform, and many businesses already have a Facebook Page. But many feel that in order to maximize the potential of their Page, they need to be advertising using Facebook Ads.

Sure, it can help to use this service, but it isn't the only one out there. You do have other options, including different platforms such as LinkedIn and Twitter. To really get the most out of a social PPC campaign you should try different platforms anyway. For example, if you want to target other business customers try using LinkedIn, which is where this target group may be more likely to be found than through Facebook.

Looking to learn more about social PPC or using social media in your company? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 29th, 2014

BusinessValue_May26_BAs a business owner, or manager, you probably have a social media profile and create content for it. One of the most common types of content is blog articles, and yet some companies have problems actually getting their content shared. If you post articles to bring in new customers and interact with existing ones, then you need to know how you can enhance the chances that your articles are shared.

The key to getting your content shared

There are countless blog posts on how to create content that is shareable. And to create content that will be shared by users on social media and other platforms you need to know why content gets shared in the first place.

In order to help, we scoured the Internet and found a great article over at OK Dork, which was written by the content masters at BuzzSumo. This article listed things you can do to increase the shareability of the content you produce. While it is quite a long article, we found there were some great tips worth talking about here. In order to make things a little easier, we have split this article into two parts. Here are the first five tips you can leverage to increase the reach of your content, and more specifically the blog articles you create:

Create longer content

Take a look at what people share on their social media profiles and there is little doubt that the vast majority of content is short, and can range from often photos and videos of funny cats to memes. But look at the articles that are shared and you will often find that the most popular ones are actually longer, or long-form as they are referred to by content experts.

The main reason for this is because there are fewer long-form article creators out there, and there is a demand for higher quality, well researched and well-written articles. Sharing this type of content generally adds some depth to a posting which can create a more involved and sustained dialogue.

You might want to mix it up to increase shareability by creating some articles which follow this longer style approach. You could try writing shorter articles on a regular basis, for example, with a 2000 word article say once a month.

People like images

Think about the last time you read an article in the newspaper without an image, or even saw a link on social media without an image. Did you remember the content, or did you even click on the link? Many people wouldn't. So, if you want your content to be shared on social media add some visuals.

With longer content visuals not only serve to draw the eyes of the reader and break up content to keep the reader engaged. For shorter pieces, an image can attract initial attention and give the reader some an idea about what the subject of the content is.

The key here is to include visuals with every piece of content. Make sure that the image relates to the content and is interesting enough to capture attention, enough that users will want to share what they see and read.

Even Twitter users like images

Although Twitter is largely based on text posts visual content tends to be shared more by users of this platform.

As per the point above, try to have a visual with every piece of content. If you are an avid Twitter user, try coming up with titles or overviews that are 100 characters or less. This will leave room for a link on Twitter to the content. If social media users likes the content, and there is an image too, chances are higher that they will share it via Twitter.

Using certain emotions really helps

If you want people to share your content, you need to write articles that evoke emotion. The three most successful, when it comes to sharing, are:
  • Awe
  • Laughter
  • Amusement
If your article inspires one of these three emotions, you have a drastically higher chance of the content being shared. Generally speaking, if content makes someone laugh or think about an issue then are more likely to share what resonates with them.

The other emotion to capitalize on is selfishness. Take a look at your Facebook News Feed and we guarantee that you will see a ton of quizzes shared by people. These quizzes are usually something like "What TV character would you be?, or "What's your dream job?", etc. While entertaining, these quizzes appeal to our more narcissistic sides. They provide little to no value to your followers, but they can be fun and help social media users establish an identity which they can compare with others trying out the same 'test'.

You can also try to create articles that challenge normal assumptions or are opinion pieces on relevant hot-button issues. The spark of debate that the content ignites is sure to attract interaction with comments and sharing, and you can also keep interest going via social media.

Users love infographics and lists

When writing your articles, you have a wide variety of ways you can format your content. Most people will agree that your articles, regardless of length, need to be broken down into easy to read sections, especially if you want to keep mobile users reading. There are a number of ways you can do this, but the two most popular are through infographics and lists.

What this tells us is that readers generally prefer content that can:

  • Display a large amount of information in a clean, easy to read, and visual format i.e., infographics.
  • Are scannable.Take for example list articles. You can format these to be highly scannable, yet still include all the essential information.
  • Tell us what to expect. We like to know what an article is about before we read it.
If you are writing longer articles that contain a large amount of information try creating an infographic, and summarizing the most important parts in a list.

Next month we will reveal five more tips to enhance content sharing. In the mean time, if you have any questions about creating effective content or on social media, contact us today.

Published with permission from TechAdvisory.org. Source.