Blog

May 27th, 2014

Facebook_May26_BIf you have a Facebook account, you are likely well aware that the company loves change, implementing it on a never ending basis. For businesses who incorporate social media into their company strategy, it's important that any differences are noted. It seems like almost every week they have tweaked some function or introduced a new feature. One of the latest changes is to your News Feed, and you may not even know it has been implemented.

About the content displayed on your News Feed

The average number of friends a user has on Facebook, and the content they post, is increasing. This makes it difficult to actually see all of the news and posts on your News Feed, which can pose problems for businesses who want and need to keep track.

In order to make viewing content easier, Facebook introduced two views:

  • Top News
  • Most Recent
These two views can drastically change the content you see on your News Feed, and the order it is displayed in. In recent months, the company has changed the default view to Top News for all users. This has created some confusion though, especially for those who want to view everything posted.

Here is an overview of the two Facebook views:

The Top News view

This view is an aggregate of the most popular content posted by your friends and the Pages you follow. If you log out of Facebook and come back after a while, this will be updated to show which posts have gained a lot of attention since you have been gone.

These posts might include a funny video that has received a lot of comments, or even a post from another Page that has gone viral. Now, unless you change it, this is your new default view when you log into Facebook.

To determine what to show in this view, Facebook uses an algorithm which factors in what content is being interacted with and how many people are interacting with it. It then displays this content as being the most relevant and what it decides you are more likely to find interesting. However, this view does not show content chronologically.

For businesses this view option can be really useful. If you have posted content that has been interacted with then there is a better chance that it will be seen by other users through this default view.

The Most Recent view

As the name suggest, this view is of the most recent posts on your News Feed. Posts are presented chronologically with updates from all of your friends and Pages.

This view is a great way to track everything people are posting so that you don't miss those posts which wouldn't be included high up in the Top News view. For businesses, this allows a valuable insight into what people like and don't like at any given moment, and to be able to respond to interactions which are important but haven't necessarily become popular. It could be that by seeing these posts and coming back with a reaction that you then create a flurry of interest which would then be seen in the Top News view.

How to switch between them

Looking to switch between views on your News Feed? You can easily do so by:
  1. Logging into your Facebook account.
  2. Pressing News Feed on the menu on the left-hand side of the page.
  3. Clicking the gray arrow beside News Feed and selecting either Top Stories or Most Recent. This will switch your News Feed view to the one you select.
If you are looking to learn more about Facebook in your business, contact us today to see how we can help.
Published with permission from TechAdvisory.org. Source.

May 23rd, 2014

iPad_May19_BFor over a decade Safari has been the default browser on all Apple systems. Many iPad users have seen no reason to change browsers either, since Safari has many great features to offer. One such feature is the Favorites Bar, which needs to be activated to use. Once you have done this you can get so much more out of your browser.

While loading pages using Safari may happen in a blink of an eye, typing and retyping url addresses can be a hassle. Safari’s bookmarking toolbar, known as Favorites Bar, is one way to save your favorite Web addresses for future browsing. However, this is often hidden with the default setting.

By enabling the Favorites Bar on your device, you can create a handy tool to hold all your saved Web pages for future reference. You can access these files in a single click and make browsing frequently visited sites quicker and easier. Here are some steps and guidelines to assist you in using iPad’s Favorites Bar.

Show the Favorites Bar in your browser

To show your favorite pages on your Web browser, go to your device’s Settings menu and look for Safari. You’ll then see a number of options at the right side of your display. In the General Options, tap the Show Favorites Bar so that the switch turns green, indicating its activation.

Once this is enabled, you can then head back to Safari and browse as you save and edit the most important pages on your browser. These pages will be lined up below your address bar for easy access.

Add a bookmark

Add a page to your list of favorites by clicking the Share button at the left side of the address bar for that page. The dialog box will show several options, so tap Bookmark and input specific details before you hit Save.

Edit and delete saved pages

Your saved sites might be good for a long time to come or just in the short-term. When a site becomes redundant or you want to demote it, you can delete this from your bookmarks folder or place it at the bottom of your list, below more important and more frequently used sites.

To be able to do this, go to the Bookmarks button at the right of your address bar and tap on Favorites from the dropdown list. The sites you have saved will be shown. Tap Edit at the bottom right of the dialog box. You will then see a circular red button at the left side of your list while on the right side will be an arrow and a set of multiple horizontal lines at the far right.

You can delete the pages by tapping the red minus button at the left side or rearrange them by pressing the horizontal lines and dragging the pages where you prefer them to be. Tap the arrow to edit site information such as title, link, and location.

The Safari Favorites Bar can help you navigate and get to your most visited sites more easily and efficiently and being so easy to set up there really is no reason not to utilize this feature. For businesses, getting quickly to sites that are used all the time increases productivity and efficiency.

If you are looking to learn more about the iPad and how you can use it in your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic iPad
May 22nd, 2014

BI_May19_BIn business, it would be great if we could tell what the future holds. And although we can't predict 100% for sure what will happen, businesses do have a set of tools at their disposal that can help foretell more than a wild guess. The most popular forecasting tool is predictive analytics. While it is employed in many organizations, small business owners are beginning to look into it too.

What is predictive analytics?

Before looking at why businesses might want to implement this type of analytics into their operations, it's worthwhile defining what exactly predictive analytics is. Simply put, predictive analytics is a form of business intelligence that focuses on combing existing information for patterns and useful data that can then be used to make predictions on future outcomes or to identify trends.

It is important to stress that this form of analytics does not tell you what is going to happen. Instead, it is used to figure out what might happen. Think of it as similar to a weather forecast for your business - meteorologists can never tell you what the weather will be like over the next week, they merely use the data they have at their disposal to forecast what the outlook is likely to be in the next few days.

The vast majority of companies who apply these analytics to their business often do so to gain a better understanding of their customers, partners, and other stakeholders. From this they can better identify possible risks and opportunities.

Five reasons to use predictive analytics:

  1. Compete better - Companies who use predictive analysis can generally compete smarter. This is because they can leverage existing data to figure out why their customers choose them. By doing the same, you can then focus on highlighting your strengths. This is especially useful if you have some quality strengths to play with.
  2. Work out how to better meet demand - If utilized effectively, you can predict with some accuracy the level of demand for your products, including sales of specific items at certain times, and high/low times for customer visits. From here, you can schedule deliveries or staff to ensure products and staff will be available.
  3. Exceed expectations - While forecasting customer demand is important, what really keeps customers returning is when you exceed their expectations. One of the best ways to do this is by offering products or services the customers need them; or even before they need them or know they do. By understanding customer buying habits you can develop individualized campaigns that focus on their upcoming needs; offering useful products and/or services.
  4. Increase efficiency - Analyzing your existing data can help predict when you may have supply issues, or where production problems may crop up when launching a new product or service. With this warning system in place you can take steps to limit any negative repercussions or make provisions to guard against a predicted problem. This then can help increase overall efficiency.
  5. Better able to reach clients - By first tracking customer touchpoint data - when did they contact you and how - you can then use this data to forecast when your customers will be looking at social media, more willing to read an email you send, and even when they might be more willing to talk with you on the phone.
These are just a few of the reasons businesses use predictive analytics in their companies. If you are curious to learn more about how to create success for your business and the technology systems that support and allow you to utilize predictive analytics, contact us today for a chat.
Published with permission from TechAdvisory.org. Source.

May 22nd, 2014

Virtualization_May19_BMost of us are familiar with cloud-based systems to some degree and are using them in one way or another. Still, the cloud is just part of a bigger picture - a technology that has become increasingly popular known as virtualization. Adopted as a solution by many businesses, the question is what is virtualization and when if ever should it be implemented.

What is virtualization?

Virtualization is the act of migrating physical systems into a virtual environment. In other words, it is the creation of a virtual version of a device or resource; anything from a server to an operating system. By providing a virtual view of computing resources, this allows you to turn one server into a host for a group of servers that all share the same resources.

How is it different from other systems?

With virtualization, you can instantly access nearly limitless computing resources which allow for faster and broader business capabilities. It also gets rid of haphazard IT rooms, cables, and bulky hardware; reducing your overall IT overhead as well as management costs.

While many look at virtualization as the cloud, in reality the cloud is just a part of virtualization. The most important function of virtualization is the capability of running multiple operating systems and applications on a single computer or server. This means increased productivity achieved by fewer servers. Virtualization can usually improve overall application performance due to technology that can balance resources, and provide only what the user needs.

When to virtualize?

Virtualization can be a solution for many businesses, but not for all. The key is to know exactly when to virtualize. Here are four situations where a business could virtualize systems:
  • Virtualize if you rely on technology - Companies that rely on technology often use several servers and technology from hardware like laptops and networks. Basically, if your company needs technology to operate, virtualization can help you reduce the overall operation costs.
  • Virtualize if your company exceeds 20 employees - Many tech experts agree that there is no need for virtualization if you have a business with less than 10-20 employees. With that number, traditional servers are usually more than enough to cater to your needs.
  • Virtualize if you can cover the costs - While virtualization is meant to reduce costs, like any modern technology it requires an initial investment. The cost of virtualization can be high for smaller businesses to implement, however you do have an option of working with an IT partner like us. We can help you realize cost-savings or even a Return On Investment (ROI). For companies with servers in place, virtualization can be as simple as installing a free program.
  • Virtualize if you want space - Certain business operators throw away a big chunk of their money on an extra room to house large server racks, wires or even IT personnel to maintain them. The issue here is the cost of maintenance, as well as limited office space. In this situation, virtualization can help make better use of space while reducing hardware costs.
There are several reasons as to why many businesses look into virtualization. Like any type of technology, it’s a tradeoff between practicality and money. If you think you’re ready to move your systems to a virtual world or are looking to learn more about virtualization solutions, contact us today.
Published with permission from TechAdvisory.org. Source.

May 21st, 2014

AndroidTablet_May19_BBecause tablets are so highly mobile they allow business users to connect with the office from anywhere where there is an Internet connection. Without doubt, many of these Android tablet owners are also using Google Drive as their main document creation tool. In an effort to make Drive even more accessible, Google has released standalone apps for these content creation features in Drive, (e.g., Docs and Sheets).

A tiny problem with Google Apps

While the number of companies using Google Apps is certainly on the rise, there is a slight issue with the way the office productivity apps are set up. In order to access them on your mobile device, you have to first either open Drive in your browser or open the app. From there you can access the different files and open and read or edit them.

If, for example, you want to create a new spreadsheet, you have to open the Drive app and then create the spreadsheet on there. While this setup is great for many users, if you are a heavy user of Drive, and want to find this spreadsheet later on down the road, you are possibly going to have to search for it in Drive, potentially wading through hundreds of files.

This makes the productivity suite on mobile devices like tablets slightly less efficient, and could extend the time you need to take to work on a project. To many tablet users, this is counterintuitive to the main reason people use tablets in the first place - the device and the apps are meant to speed up work or at the very least accelerate efficiency.

Google's solution

Google has realized this issue and set out to fix it. Their simple solution was to create standalone versions of their popular productivity apps. What this means is you can now download the Docs, Sheets, and in the near future Slides, app. Opening each individual app will show all of your related files.

When you open the Docs app, for example, you will be presented with a list of all of your Docs, with the last opened or edited at the top. At the top of each app is a menu bar. Pressing the magnifying glass will allow you to search for a Doc while the other buttons rearrange the viewing order of your files.

Press the file folder and the folders on your Drive that contain Docs (if you are in the Docs app) or Sheets (if you are in the Sheets app) will be displayed. Finally, pressing the plus sign will allow you to create a new file. The files that you open using this app can be read and edited just as they would be in Drive.

The best feature of these apps

While these apps are ideal for mobile users, the best feature of the standalone versions is that support for offline creation and editing of files is built in. This means that if you aren't connected to the Internet, you can still open the app and create a new file or even edit existing ones. This is regardless of whether you have selected them to be available offline from the browser or mobile version of Drive. If you open the app, it should update all documents automatically to their last backup.

Where can I get these apps?

The apps are currently available for free on the Google Play store. You can find the Docs app here, and the Sheets app here. Keep your eyes peeled for the Slides app, which Google has noted will be out soon.

Looking to learn more about Google's mobile products? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

May 20th, 2014

Facebook_May19_BIn many countries Facebook has become one of the most popular social networking platforms. It's an important marketing tool for businesses and a great way to connect with customers online. If you have a Facebook Page, there is a good chance that you spend time curating content. Every now and then however, you may run across some inappropriate content on your Page. Removing it is important, but did you know that there is a way you can proactively prevent this type of content being posted on your Page?

Proactive monitoring posted Facebook Page content

If you are an admin for your business Facebook Page, there is a good chance that you likely would prefer to be as proactive as possible when it comes to monitoring what is posted on your News Feed and Page. The best way to do this is to use Facebook's built-in word and profanity filters.

Enabling the word filter

All Page admins have access to a word filter which can mark all posts or comments that contain words you have set as spam. You can block words by:
  1. Logging into your Facebook Page. You do need to be the admin for your account, so be sure to log in using these details.
  2. Clicking Edit Page followed by Edit Settings.
  3. Selecting Page Moderation and typing the words you want to block.
  4. Clicking on Save Changes.
When entering your blocked words, you will need to enter both the singular and plural versions because the filter works on a per-word basis. Be sure to also separate words with a comma. When you do get a post or comment that contains the blocked word, it will be sent directly to your Spam folder.

You can access this by going into your Page's Activity Log and clicking on Spam. All spam messages will pop up, and if you would like to approve a post click on the circle with a line through it, followed by Unmark as Spam. For comments, simply hover over and click Unhide.

Enabling the profanity filter

No business wants profanity to appear on their Facebook page, it simply looks unprofessional and can harm your online brand and corporate image. Facebook has a profanity filter that can help and you can enable this to work on your Page content by:
  1. Logging into your Facebook Page. You do need to be the admin for your account, so be sure to log in using these details.
  2. Clicking Edit Page followed by Edit Settings.
  3. Selecting Profanity Filter and selecting either Medium or Strong.
  4. Clicking Save Changes.
The profanity filter works off of a list curated by Facebook which have been marked by other users as offensive or words which are commonly reported as profane and offensive.

If you are looking to learn more about using Facebook in your business, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

May 14th, 2014

BCP_May13_BYour systems and data are undoubtedly an important part of your business and to protect these valuable assets you should be taking steps to ensure that your data is backed up in case of an emergency. Looking into backup solutions, it is easy to see that there are a number of different backup options that support various solutions. From tape to the cloud, it can be a challenge to figure out what you need.

Three common backup options

When it comes to backing up your systems, there are three common platforms that are used:
  • Tape
  • Disk
  • Cloud
Some businesses use all three, while others stick to using just one. While each of these options do the same thing - essentially backing up your data - there are differences between each platform.

Tape-based backup

Tape-based backup is the oldest forms of data backup available to businesses, and has been in use since the mid 1960s. Many older, or well established businesses, likely have used this method for a long time, so they may find it easier to stick with it, largely because no infrastructure upgrades are needed.

While this method may seem a little anachronistic, there are still manufacturers creating backup tapes - most notable Sony, who recently introduced a new tape system that can store up to 185TB (terabytes) of data on one tape. That's about equal to the storage capacity of around 11,800 16GB iPhone 5s.

The vast majority of businesses using this system do so as a secondary backup. They use another system to back up their data, and then back up this backup data onto physical tape which can then be moved off-site and stored in a safe location, should disaster strike.

The biggest drawback of tape stem from the fact that it is an older method and it takes longer to back up data compared to other systems. The tapes themselves are also more fragile and can be prone to failure, leading to corrupt data and unreadability. Finally, if you do need to recover from a tape backup, you are going to have to do so in a specific manner, which means it will take longer to recover your systems than other methods.

Disk-based backup

Disk-based backup solutions use a variety of disk storage units to hold backups of your data. The most popular forms of disk storage used are hard drives or optical disks. Because these systems use more modern storage methods, backup and recovery can generally be carried out far quicker than with tape systems, and can be more reliable, especially if you take care of your systems and the disks the backups are stored on.

The added benefit with these systems is that hard disks are constantly dropping in price and increasing in capacity, meaning you can fit more data on fewer devices. This helps keep costs manageable, and may result in reduced costs over time.

Because disk-based systems rely on hard drives or optical disks, there is always the chance that your backups can be lost, ruined or even stolen. Also, many companies choose to keep these physical backups on-site, so if there is a disaster this could result in the loss of these backups.

To get around this, many companies have duplicate systems. They back up to different devices which are kept off-site. This redundancy can help ensure that your data is available, but it can be expensive to purchase multiple backup solutions.

Cloud-based backup

Cloud, or online-based backup, utilizes off-site technology to host your backups. Most small business solutions work with providers who host the servers in their organization. The business then connects to the servers via a network connection in order to backup their data.

The biggest advantage of cloud systems is that they are generally more affordable. This is because you don't need to have the systems in your office, which means you don't need to pay for the data systems and the upkeep associated with them. Cloud systems are also less labor intensive because they can be managed by your IT partner.

Aside from being easier to manage, backup and recovery is usually quicker with the cloud because you can set up a solution that continually backs up. As long as you have an Internet connection, you will usually be able to restore your systems in a matter of hours.

While the cloud is becoming the most popular backup solution, there are some drawbacks. You need a faster bandwidth connection if you want to be able to back up while also working. This may require you to invest in better network infrastructure, which costs. The other issue some companies have is that because this is a new solution, they may not trust that the solution is secure. The vast majority of backup solutions available have been designed to be secure and have become a viable solution for many smaller businesses.

If you are looking to implement a backup solution in your business, contact us today to learn about what solutions we have to offer.

Published with permission from TechAdvisory.org. Source.

May 8th, 2014

WindowsPhone_May06_BThe new Windows Phone 8.1 packs cutting edge features unique to Windows. It takes ease of navigation to a whole new level and the customization options are endless. This makes it ideal for your business. However, first you might want to get to know the new Windows Phone 8.1 more as we explore its features and discover how it could help you with your business.

Every phone user desires a phone to reflect what they need a phone for; or how they use a phone. With this in mind, Windows Phone 8.1 was designed with customizable tools to allow users to creatively express their own individuality. Innovators in Windows even coined this, “the world’s most personal Smartphone”. So why is this? Let us first take a look at the screen.

A more personalized look.

Customization is the word to describe your phone screen if you have Windows 8.1 OS. Windows has made the Windows Phone start screen highly customizable by providing an additional column to give way to more tiles so that more can be seen, allowing ease in navigation. These tiles are also set on top of a customizable start background where you can add your favorite image or use the default options. There is also a new app that allows you to set up screen lock themes with tons of visual and animation themes available to choose from.

Superior streaming experience.

Aside from the highly customizable look of the start screen, Windows Phone 8.1 also offers an improved video and music streaming experience. Windows has added Internet Explorer 11, an upgraded browser that enhances video playback significantly. In fact, this new browser offers a playback experience like that of a desktop. It even allows for video and music playback even behind a locked screen.

Simplicity of navigation.

One of the most anticipated feature of this phone OS is its new notification center. This feature allows for users to manage all alerts from different apps by simply bringing them all to one location. It also has an action centre for easy access to settings.

Your own personal assistant.

What truly makes this OS a standout is Cortana. This voice assistant competes against Siri and Google Now. This feature is more than just a voice assistant; it can get to know your personal inclinations and update you regarding news and weather based on your location and preferences. Cortana behaves like a personal assistant by getting to know you the first time you interact with the feature and building a relationship by asking questions. Over time, Cortana will draw on the answers you provide and base actions on your pretences provided by you. Basically, Cortana detects what you care about, looks out for relevant information and even manages the phone volume so you can focus on whatever it is you are doing.

The Windows Phone 8.1 Operating System will be undoubtedly snapped up by smartphone users. This particular OS is available in Lumia 630, Lumia 635, and Lumia 930; it is also compatible to existing Windows Phone 8 OS users.

Published with permission from TechAdvisory.org. Source.

May 8th, 2014

AndroidPhone_May06_BAlmost two-thirds of the Web is vulnerable to Heartbleed-based attacks. This is regardless of the fact that major companies tried to address the problem by releasing updates. Considering the magnitude and severity of the problems that it can cause you and your business, you simply cannot afford to neglect or ignore this threat, especially if you use Android devices.

The whole Internet community was thrown into chaos as soon as word about Heartbleed leaked out. Major companies were quick to respond and released updates to counter Heartbleed. It is a threat that you need to be aware of.

How Heartbleed works

Heartbleed is a weakness in the OpenSSL software which allows any attacker to steal information directly from the memory space of an application. This information includes private keys which keep data securely coded as it travels in the Internet.

This problem may seem insignificant to some but it’s important to note that the kind of information that can be stolen may include login data and online financially related accounts like PayPal and other money transferring sites.

The extent of damage caused by Heartbleed

Given the popularity of OpenSSL, the extent of damage expected is high. In fact, it did not come as a surprise that this threat even reached mobile devices through installed mobile apps. This is because mobile apps have built-in encryption to allow users to log-in safely.

Smartphones and the Heartbleed threat

Apple has claimed that its iOS is safe and Heartbleed cannot cause any problem to iOS devices. The same cannot be said though for all Android devices. Google has admitted that almost all versions of Android from 4.1 up contain vulnerable versions of OpenSSL. These devices are relatively safe though since all but Android 4.1.1 had the heartbeat feature turned on by default. However, the possibility of some OEMs switching the heartbeat feature back on in their phones is not remote, making the threat still very much real for all.

Bluebox and the Bluebox Heartbleed Scanner

In response to this threat, security software company Bluebox has developed an app that can scan your phone, available on the Google Play Store. When the Android major master key vulnerability was discovered in the past it was also Bluebox that stepped in and released a similar tool to address the issue.

This latest scanner allows smartphone users to check their devices to see whether they are safe or not. The Bluebox Heartbleed Scanner looks for apps installed within a device that carry their own OpenSSL versions. In turn, it checks the versions of the library to see if heartbeat is enabled.

The user’s part in addressing the problem

It is important to remember that once the scanner has detected apps that show vulnerability, the user need to do two things. Firstly, you need to report this in the apps review section of Google Play Store. This warns other users of an app's vulnerability. Secondly, you need to send an email to the developers. This notifies them and allows them to address this problem in their next update releases.

If you have any questions regarding the security of your devices, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

May 6th, 2014

SocialMedia_May06_BWhen it comes to marketing, there are a wide variety of strategies a business can employ, with one of the most potent being content marketing. This is the act of creating your own branded content and sharing it on different mediums. When this is successful, a business can benefit from an expanded market share and customer base. The question then focuses on how to achieve successful content marketing.

In a recent infographic published on LinkedIn, a number of interesting facts were highlighted about what the most successful content marketers have in common. Here are some of the findings from the infographic and the related reports it is based on.

What do successful content marketers have in common?

Regardless of the industry, the more successful content marketeers have the following four traits in common:
  1. They have a content marketing strategist - According to the statistics, almost 86% of the successful companies have a dedicated content marketing strategist.
  2. They have a strategy - While not 100% necessary, over 66% of successful companies have a content strategy and plan, or roadmap, that dictates what content is produced and when.
  3. They spend a lot more of their marketing budget - It can be tough to split any budget, but the more successful companies spend nearly 40% of their marketing budget on content marketing, as opposed to the least successful who only spend up to 16%.
  4. They find creating content far easier - This one is kind of silly at first glance - of course it follows that whatever you find easier you will be more successful at. However, if you hire a strategist who knows what they are doing, creating content will be easier, and more likely more successful.

How exactly are they successful?

From the figures from the infographic it is easy to see what the successful content marketers have in common, but the question we really should be asking is, "What makes them so successful?"

1. Use lots of social media

The main thrust of content marketing is to get the word out in as many ways as possible. Social media is the best and most versatile way to do this, and that's why over 87% of businesses use this platform. But for a truly successful strategy you need to use more than one site and in fact the most successful use seven sites at least to share their content.

This makes sense as the more platforms you use the higher the chance that your content will be viewed. So which platforms are the most popular? LinkedIn, Twitter and Facebook are the three most popular but other platforms like YouTube, Pinterest and Google+ can also prove effective.

2. Diversify your content

In many cases diversification of services or ideas can be one of the best ways of driving a business forward. This is especially true with regard to content marketing, where the best marketeers use an average of 13 different tactics. In descending order, the five most popular tactics are:
  1. Social media
  2. Articles on your website
  3. e-newsletters
  4. Blogs
  5. In-person events
Some other tactics used include, publishing books, ebooks, and branded content tools.

While 13 may seem like a large amount, especially for small businesses, the message is clear: To be successful with content marketing, you should diversify and utilize a number of different tactics as possible.

3. Have specific goals for your campaigns

As with most aspects of business, you need a clear direction in order to be successful. Without a goal there is a good chance that your content initiatives will be somewhat aimless and lacking in overall effectiveness. There are a near endless number of targets businesses can set for their content initiatives. The three most common are:
  1. Raising brand awareness
  2. Lead generation
  3. Customer acquisition

4. It's not all digital

One interesting finding was that one of the most effective ways to drive a content marketing strategy was through face-to-face events. In fact, over 70% of content marketeers believe that these in-person approaches are effective.

What this indicates is that while digital strategies are useful, and can be a great way to reach a wide number of different customers, these can go hand-in-hand with traditional style marketing. As well as focusing on producing digital content you might want to integrate this with some good old fashioned physical collateral.

At the very least, you should be attending events that are relevant to your industry, as well as networking. By getting your name out in person, you can encourage other to connect to you on the Web where they can view your content on various platforms and interact with you online, increasing the overall effectiveness and reach of your content.

Looking to learn more about content marketing and how our various solutions can help you deliver? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media